RE: Half Time Motivations.
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It may not only be the quality of the bread. Have competitors emerged with cheaper prices? Is there a trend among people towards healthier eating (reducing carbohydrates). It would be good to conduct a survey of old customers who have reduced the number of purchases at the bakery.
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I did that, and it was mostly the quality. There are cheaper options, but they usually have lower quality and people notice. But as our quality was going down, the price difference wasn't as justified as before. We had a few comments of people coming back to buy from us now. I'm pretty sure that when we're ready and I'll do a post letting people know that we worked on it, together with a request for more feedback (maybe even a survey), it will work like a charm.