RE: This Bull Cycle Should Be More About Creating a Giant HIVE Marketing Fund (War Chest) In Preparation For The Next Cycle.
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Nearly $100k was already given to an outside marketing agency for Hive and it didn't really achieve anything. I created a proposal (I run a marketing company and have been a developer for 40 years, plus on Hive since 2016) to do proper market research for Hive. This is always the first step before spending a penny on marketing campaigns. Unfortunately, it was not supported by the whales on Hive. You will need to ask them why they think Marketing Hive is not a priority.
https://peakd.com/hive-111111/@strategizer/strategizer-proposal-digital-marketing
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I am sure anything would fail if you chose he wrong type of agency. I would not go the normal marketing agency route and tap into speaking with COTI finding who was on their short list.