This Bull Cycle Should Be More About Creating a Giant HIVE Marketing Fund (War Chest) In Preparation For The Next Cycle.
Time To Seek Help From Outside HIVE
Hive celebrated it's 4th Birthday this week which is great, but deep down we know we should be doing far better than where we currently sit ranked at 369 by Market Cap. We are seriously undervalued from what we see, but others do not see what we see.
I still struggle why more people have not found HIVE and I think it comes down to a number of things if we are honest with ourselves. Not being centralised an decentralised is actually a good thing, but without the blockchain having a clear marketing plan then we are going to struggle. It is not like we don't have the funds and it is more about how the funds are spent. More importantly developers are not marketing people and even though they are important to HIVE they should allow professionals to take over the marketing side.
When you are researching a crypto investment there are a number of sites that you would visit and possibly coincarp.com would be one of those. I used this particular site because it highlights the problem with Hive. The name clashing with other crypto sites like the Hive crypto mining company. We know the two Hive's out there are entirely different yet people somehow get confused.
If you click on Hive the latest news stories pop up and not one is related to our Hive blockchain. The confusing part for anyone not knowing is he fact they use our logo for these stories. I am sure the Hive bitcoin mining company mus get as frustrated as we do because under their company they have no news because it has all been placed under the wrong Hive which is our blockchain in this case.
There are plenty of other examples out there where our logo is used to cover something for another Hive business. The problem lies in the fact when you are researching there are so many dead ends offering no real information about what Hive does.
Surely common sense should tell us we should be spending the money in the right places in order to achieve the right results. This Bull cycle should also be about the DHF fund stashing aside some reserves they sell creating a war chest which can be spent in the next cycle specifically for hiring a proper marketing firm. This is not rocket science and should be common sense.
Hive needs professional help from outsiders not in Hive who can promote it in a way that will attract others. All of us believe in Hive too strongly and are too closely connected and why we are the wrong kind of people to be promoting and marketing our blockchain.
COTI an investment I have grown with over he last two years has created the COTI Foundation who will work independently away from the COTI team. This newly formed COTI Foundation will be responsible for outsourcing development finding projects that align with COTI's needs plus all marketing. Yes they have a big war chest of $100 million that will reap results, but Hive could be following a similar path.
The most important take away from this is the COTI Team stepped away from the marketing side plus are no longer leading the development. Having HIVE people paying HIVE people to develop is not what we should be seeing because it opens up a can of worms. There is no reason why HIVE developers could not submit their ideas/proposals to a Foundation/marketing company in order to receive funding because then they are held accountable with time lines etc.
HIVE Should Be Preparing For The Next Cycle
What we have done over the years hasn't exactly set the crypto world on fire and I am sure everyone involved on HIVE would like to see HIVE succeed. The Bull cycle represents far more than our bags being worth far more as it should be swelling the coffers of the marketing fund which should ultimately be used by professionals.
Interesting points as always. The Hive name has long been a bug bear of mine, as it's not unique as you outlined, which is a disaster really.
I'd back a pilot scheme where funds are given to a third party for marketing our chain and see how they go.
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Nearly $100k was already given to an outside marketing agency for Hive and it didn't really achieve anything. I created a proposal (I run a marketing company and have been a developer for 40 years, plus on Hive since 2016) to do proper market research for Hive. This is always the first step before spending a penny on marketing campaigns. Unfortunately, it was not supported by the whales on Hive. You will need to ask them why they think Marketing Hive is not a priority.
https://peakd.com/hive-111111/@strategizer/strategizer-proposal-digital-marketing
I am sure anything would fail if you chose he wrong type of agency. I would not go the normal marketing agency route and tap into speaking with COTI finding who was on their short list.
It's true that this platform should have had a lot of users but so far it hasn't regained enough users so we'll see that people will definitely come here due to the pull cycle in the near future but If they want to bring permanent people here, then a lot of hard marketing will have to be done here and it is also the responsibility of all of us to bring our relatives and friends to this platform.