RE: Navigating Hive account as a business strategically: Theme or no Theme

I just used my Hive account like a casual diary

That's how ideally it should be. Let the monetary part becomes a passive outcome of this casual activity.

Stick to a theme, or just be yourself?

Exactly, no matter how trivial, we can build our identity, a legacy.......

I think themes have value.

We have niche based communities, we can further break it down to niche based thoughts themes to set the economy rolling in compartments and building brands.