Navigating Hive account as a business strategically: Theme or no Theme

It started with small stuff on Hive. Getting comments that actually meant something. Seeing my posts earn a few cents here and that gives me some rush!.

Like many of you, I just used my Hive account like a casual diary. You know, random thoughts, hoping someone might read them. But ... maybe I'm missing something bigger here. I read taskmaster said that every Hive account is a potentially business, and this notion is growing on me. But how? Stick to a theme, or just be yourself?

Most of us post here like we're just chatting with friends. Nothing wrong with that, but I'm starting to think we're sleeping on what this could be.

Like, we have this platform where you actually own your content. No algorithm deciding who sees what. No company that can just delete everything you've made. And people will literally pay you for creating good stuff.

But we treat it like any other social media. Post random thoughts, hope for the best, don't really think about it as building anything. Hello, it can be a business, and some strategy is needed.

What if we approach it a different way: Instead of "what should I post today?" it's more like "what can I share that might actually help someone or make them think?"

Not trying to be all business-y about it. Just being more intentional with the time I'm already spending here anyway.

Here I am talking managing your Hive account intentionally like it has its own theme. Some are food, some are photos, some are travel, some are stories... I think themes have value.

But I'm also two mind about trying to stick to themes. Not being super rigid, but if someone comes to my account, what are they gonna find? What am I known for? Right now it's probably just random rambling, may be I am thinking too much. In my cryptothesis account, I have started with focusing on things crypto. Then I digressed to other things like sharing shorts on anything interesting. Someone has said that being diverse is a better strategy than focusing on one topic as it reaches out to more people. I don't know.. maybe in Hive this is still alright.

I don't know. Still figuring it out. But I'm starting to see this as an actual opportunity that needs strategic manoeuvres instead of just a place to dump thoughts. Managing themes or no theme?

What about you? Always interested in hearing different takes on what we're all doing here.

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