RE: How many music festivals can your wallet handle?
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Though I don't know what the total situation is in Brasil in the music, and entertainment sector, I would say, as many music events, festivals, clubs and whatnot as possible is the way to go. I do hope you have plenty of promoters who have a heart for the music and provide fans with low-cost tickets, perhaps having the not-so-famous musicians on stage. My country is crazy in that respect. The entire young adult seems to hang around in musical venues, at festivals, every single weekend. Tons of events. Between the expensive ones, and lots and lots of lesser expensive ones providing opportunities for all types of pockets. Let this happen in Brasil as well.
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Each region of Brazil tends to have smaller music events, but the larger events end up "swallowing" the smaller ones because they leave people's pockets empty (and this ends up harming the smaller festivals).
Business is all about growth, and big swallowing the small. What is needed are true lovers of music, throwing small(er) events and building their own following and community. The minds of the masses can't be changed; they go for the popular artists and hence go to the big events. Artists generally also want big, bigger, biggest. But not all! I happen to have a close friend who is known well and very respected in his music genre, booked for the bigger/big events, but he also plays at small to sometimes even tiny events where the pay is low to sometimes even nothing. He does it because he loves the small events, and he likes to give the opportunity to those with smaller pockets as well. I simply wish all artists would do this.