MicroStrategy Rebrands To Strategy ₿
MicroStrategy never stops to amaze with its commitment to Bitcoin strategy. The company announced yesterday the rebranding and going forward it will operate under the name Strategy. It is not simply Strategy, but Strategy with bitcoin symbol - ₿ at the end. In other words, MicroStrategy no more. It is now Strategy to the power of Bitcoin. Michael Saylor likes symbolism and he is very good at it too. His ability to explain complex concepts in simplest terms, especially when it comes to the topic of money and bitcoin, is brilliant and enlightening. He has a good number of critics as well. However, so far Saylor has been able to prove them all wrong.
The rebranding seems very simple, apt, and at the right time. It is as if the company was founded two decades ago just for this mission. Imagine it was always going to become the Strategy, but had to walk through its long journey as MicroStrategy until it has evolved into something it was destined to be, that is Bitcoin Reserve Company. Strategy's core business has very little to do with what the company actually is. Its bitcoin strategy worked so well, that core business operations are very small compared to its market cap. That is not to say company's core business is not important. It is because of its core business Strategy has achieved this success so far. If it wasn't a publicly traded operating company, it wouldn't be able to implement innovative financial strategies that allowed the company to accumulate hundreds of thousands of bitcoin and grow it market cap to almost hundred billion dollars.
I will never stop talking about Saylor and his Strategy. People will never stop discussing the company and what he has accomplished. History books will not forget the role it has played in bitcoin's journey. Universities will have courses on this topic. Yet, this is not the end of the book. It is simply turning to the next chapter, which I have no doubt will be very interesting to observe as things unfold and how Strategy will reach epical heights. The Strategy has fully formed as company with a core strategy of leading the way in transformation of finance, markets, and business into the bitcoin standard world.
It wasn't too long ago, Saylor and Strategy plunged into this journey. It seems Strategy has been part of bitcoin's life forever, but it was only 4-5 years ago Saylor truly discovered bitcoin and found a way forward for his company through adopting bitcoin as its treasure asset. I don't think even Saylor knew at that time how far the company would come in only four years, and how it would transform the company completely from a business analytics software to a Bitcoin Reserve Company. Consider this, Saylor was ready to retire and leave the company. The company was at the point that Saylor couldn't offer anything else to make it any better. At the same time, the inflation during pandemic made Saylor to reevaluate companies treasury strategy and research options to preserves its half a billion dollars of cash.
Inflation is a norm in fiat system. With the USD Fed's ability to keep inflation at or around 2% made it so it wouldn't be too noticeable. Many other fiat currencies experience much higher inflation throughout currencies existence, and inflation is very noticeable and has huge negative impact on daily lives of ordinary people. Keep low inflation such as 2% regularly may create an illusion of no inflation. Covid changes things. Massive printing revealed the true nature of monetary inflation. It devalues the money people hold in cash. It devalues people regular incomes. Companies like MicroStrategy that have half a billion dollars in treasure see how the value of their holding is disappearing quickly. Saylor explained the situation very well, company makes $50-$75 million in profits annually. But because of inflation it is losing the same amount of value by holding fiat in treasury. All the work, all the energy input was resulting in net zero gains. As a CEO of a publicly traded company Saylor had a fiduciary responsibility to come up with a solution that wouldn't lose value for company's shareholders.
After extensive research into different types of investments including bitcoin, Saylor find the best solution for the problem. However, this solution was also super risky. Nobody has done yet. It is risky from investment point of view, and also legal point of view as well. We didn't have pro-bitcoin government at that time. The government and its agencies were hostile against bitcoin if anything. Things have changed now. MicroStrategy may have played a role in these changes as well. Once invested in bitcoin, Saylor became a vocal supporter of the bitcoin as a financial instrument, revolutionary technology, and something that has a potential of benefitting humanity.
Saylor has become an influential figure in bitcoin, financial, and business worlds. He was able to deliver impressive speeches, interviews, and self published content that nobody has done before. His approach in bitcoin education and bitcoin adoption is very unique one. He has his own style, a very effective one. He was able to convince others business leaders like Musk that bitcoin is a good investment for companies. However, his success in convincing companies hasn't been massive. Otherwise we would see hundreds of MicroStrategy like companies. He has made a bitcoin pitch presentation for Microsoft's board and shareholders in December. That didn't win over any votes for bitcoin. Microsoft shareholders overwhelmingly voted against considering bitcoin strategy. Other companies have their own journeys, and there are many others things they need to figure out for themselves. It is not Saylor's responsibility to convince them about bitcoin. Yet, he is generous enough to share his time and wisdom with those who are interested.
When it all started for Strategy, it was very risky move. Today, Strategy spends tens of billions buying more bitcoin. Spending 2-3 billion to buy more bitcoin in a week is a normal week for the company. What the company does today seems a lot less risky than the early days of bitcoin treasury strategy. It is one thing to understand that bitcoin is a revolutionary technology, and great investment asset. It is completely different thing to implement this idea for a publicly traded company. There are financial risk, there are legal obstacles, there are executives and shareholder to convince. At the end it may seem like just buying the bitcoin and holding. But there is a lot of legal prep work, research to be done to avoid risks, and making sure there are clear guidelines to follow, and security measures are in place. With traditional assets all the templates and blueprints are ready. With bitcoin, blueprints had to be created from scratch.
Initial bitcoin move by MicroStrategy was the most riskiest one, but it also was the simplest and made the most sense. The strategy turned out to be a great idea and the company achieved great success. It didn't have to do anything else. The bitcoin treasury strategy worked perfectly. Saylor became very obsessed with bitcoin, and continued researching and exploring what else company could do with bitcoin. And that began the refining and improving phase of their strategy. The company was able to obtain loans in billions at near zero interest rates. Free money - Saylor thought and kept buying more bitcoin. When bull market started, the strategy started paying off and $MSTR prices kept going up, more and more investors started joining the journey.
It didn't take too long for Saylor to discover the "loopholes" a publicly traded company can't utilize to obtain more capital by issuing bonds and stocks at favorable to company terms. The money raised was always going to buy bitcoin. Traditionally, publicly traded companies would raise capital by issuing bonds or stocks to cover their operational costs and projects. The same option was available for MicroStrategy, and instead of raising this money and spending it, they used the proceeds to keep buying bitcoin. The complete transparency and clear delivery of the plan earned the company trust among many investors. If this was working to get billions, why not $42 billion? This is what the company announced last November, a three year plan to raise $42 billion more to buy more bitcoin. The very next week MicroStrategy was buying billions worth bitcoin. I didn't do the math, but the rate they have been spending money, they may have gone through $21 billion already or very close. Once $42 billion worth bitcoin buying plan reaches the target, I think they will keep raising the goals. Why stop? If strategy is working? Might as well rebrand to Strategy₿ already. That they did.
Wow! Just wow. These guys are not stoping at anything and are out to get it all. Clearly there is something in all this, very unfortunate for those that are still ignoring BTC
Powerful picture you have put up on this one. The side lights seem to represent Gold the name to the power BTC. Makes everything look like it’s a Bitcoin gold takeover strategy. If at all that’s what it means and that’s how it’s been done, the designers are genius.
Saylor is good making things look good and meaningful. I guess that’s how they are redesigning their office now.
Inflation has big negative impact in lives of Nigerians. Your fiat keep reducing value the more it stays in the bank.
Strategy is needed to know the way forward. As you said, dollar has helped so much,at least,it won't just finish like naira.
This your post has served me this morning like a cup of sweet hot coffee.
I consumed it with joy
What a legend this guy. And he has tasted the good of all this. Given the amounts he buys and the rise of BTC from its all time low, the profits strategy has made speak for them selves and investors with a huge risk appetite can not resist the bet of buying into his plans.
Why. Stop?, if Strategy is working.it is a nice one keep it up.
Saylor is a visionary and creator for BTC trading as Steve Jones was for Apple
This article is really interesting and very good.
Let's say, Saylor and his company will have an important milestone in the history of Bitcoin.
It's an interesting rebrand but it makes sense since he staked everything on BTC. He keeps raising a lot of capital to buy BTC, but I can't help but think that people would be better buying BTC themselves and holding it rather than letting Saylor manage it.
A day is coming when Micheal Saylor and his will be goated. Classes will be had to try and understand how he was able to own part of the worlds currency and other people who where in his position put all they had in blue chip meme coins that gave them little to no yield.
Bitcoin relevance is growing by the day. So, many cooperations are going after Bitcoin
Saylor is a strict Bitcoin supporter. He's not sure he's a very reliable person. Shortly after that Bitcoin, the price of BTC decreases.
Now the name is more cool. Micro represented a little weakness. Macrostrategy was better than him. The right thing is the new name.
Congratulations to them. Sounds like they have just rolled there sleeves and ready to press even harder on what they have been doing for the longest.
I do not like whales but seeing how this guy and his team moves leaves me with a smile after reading them.
Trump is buying, strategy and buying and retail is Sayling
Very true. This company is going to be talked about for years to come. His psychology will be one to dive deep in to see people are supposed to think.
That's indeed a high dedication to bitcoins, what more can they do? 😅
Indeed, the ones that Change the world are the ones that are crazy enough to think they can change it. And Saylor is one of those crazy ones.
Now these are big moves. Damn. I want to be like strategy when I grow up. Very inspiring.
Now that’s a success story. Can’t help but be hopeful for the future. One can’t risk so much in what they are not confident in.
Looks like the big guns are about to come out.Micheal is slowly beginning to detach himself from the company. In order to relentlessly pursue growth and woo investors into buying his stock.
MicroStrategy is extremely overleveraged they will either have to sell Bitcoin soon to lock big profits and pay back investors all they will sell with big loss and destroy the market like ftx.
I disagree. I don’t have exact numbers for you, but from what I have learned so far they are very safe and won’t have to sell any bitcoin. They have been very strategic on when and what instruments to implement. Maturity dates for contracts are staggered and evn in worst case scenario they would have to only sell small amounts of bitcoin. I doubt they will, because they always sell stocks and raise more money.
The only negative th at may happen is MSTR stock prices will drop significantly if bitcoin experiences a bear market. Even if that happened, over time things would return to positive, just because that’s what bitcoin does.
I don’t think overleveraged applies here. There is no margin call.
MSTR investors are bitcoin investors, they understand the risks and are ok with it. I saw BlackRock now owns 5% of MSTR. Vanguard owns 7%, Morgan Stabley 4.5%, etc. I would assume they have doen their homework.
That said what Strategy does actually has the opposite effect of FTX. Strategy is a permanent top buyer, and investors keep giving them money to do so.
MicroStrategy is funding those buys with convertible debt so the ones buying those bond they can choose if they will get paid in stocks or cash when the bonds are mature so if the stock of MicroStrategy is low they will demand to get paid in cash MicroStrategy Revenue is 500 million annually and their debt 2 months ago when i made the research was 4.7 Billion dollars.
Debt to Equity Ratio was 111.6%
Market Cap to Revenue 210X
So MSTR basically an overleveraged bitcoin ETF because they bought their BTC with debt .
You can read more here
Very impressive. I think what I find most interesting is him convincing Musk about Bitcoin, usually Musk is the foresighted one who sees opportunities before everyone else.
This is a true definition of forward ever and backward never, in any sphere of life growth is inevitable anything void of growth is as good as being dead
Michael Saylor is a very smart and visionary man, he changed the name of MicroStrategy to just Strategy, there may be a purpose behind it. The name is short and beautiful.
The biggest thing in cryptocurrency is trust, and Bitcoin has gained such great trust that it is impossible for it to crash.
Saylor is bold. This could very easily blow up in his face and bankrupt himself and his company, but he boldly pushes forward. Kudos to him! I own MSTR and will keep buying in. I like the name change.
Based on his corporate experience, it's hard to refute that argument against inflation.
Oh! So Saylor is the one who convinced Musk. That's interesting. Unfortunately, the same message has been turned down by Microsoft. That's another curious matter. Perhaps something in the mindset of those who listen to the same presentation resulted in two different responses.
To my eyes, it is reasonable for a billion-dollar company to drop the "micro" from its name, a strategy that is popular here on Hive.
And the company has already accomplished 50% of its goal. I have no word to describe such confidence and consistency.
https://www.reddit.com/r/HiveJournal/comments/1ik2yv3/crypto_microstrategy_rebrands_to_strategy/
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With the lot of bitcoin the microstrategy actually have, trust me they have the power to influence the price movements
I agree.. the word Strategy is much easier to remember than microstrategy. 😉😎🤙
Hahahaha....leave it to BitcoinDaddy. It's brilliant.
If this bold strategy continues to pay off, it could redefine how publicly traded companies view asset allocation and investment. Strategy₿ certainly seems fitting for their ambitious vision!
!PIZZA
Saylor must be a genius guy and a pioneer of BTC.
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Saylor is doing a pretty fantastic job, i started hearimg his accomplishment immediately btc got high was he also part of the inflation in btc today
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