We'd Rather Do Something Small

So we know the phone business quite well. Phones are relatively easy to source if you're talking about cars and everything, and everything is more established. But I don't think that we should just present a phone for the first generation.

Source

We'd rather do something small, cheap and fun and slowly evolve through that. So there's no guarantee that we said, oh, we're not going to make the phone. We can, but I don't think make the phone as first generation is a good choice.

But for those companies out there, I think they started to try something new. You know, like we see Meta start trying glasses and all that different stuff. But all in all, I think, you know, hardware is just a vehicle.

It's a phone. It's a vehicle that hosts what's inside. And the software experience matters.

What's truly renovating about Rabbit is not about this $100, $100, sorry, $199 piece of hardware. That's the vehicle to host LAM and Rabbit OS and services like capacity. I think the software experience matters.
So to us, it's almost like Apple. You know, like we figure out LAM and LAM is so good that we have that. And we quickly realized that this cannot be easily developed as an app, easily developed as anything out there and running on their platform.
So now we decided to do this hardware. And if you think about Apple, iPad was actually before iPhone. iPad was the first project in this current generation.

Now, iPhone was actually later on. But, you know, Steve first wants to build a glass, just a pad. So here's the iPad.

And Steve asked the team to research on how to work on it, how to interact with it. And the Apple engineer presented MultiTouch. And the MultiTouch experience is so good that Steve actually postponed the iPad project just to do the iPhone straight away.