I was making sketches, what stood out and was repeated in both the meaning of Kaika and nutrition was the flowering, a natural element, so I thought of a leaf, however, this element alone, did not give that allusion to development, to what I feel they want to convey in their club, so I inquired much more and usually, when you want to symbolize progress, rise, it is represented with an arrow ascending. Then, it occurred to me that, to take advantage of the large vein of the leaf, to make an arrow ascending and that this leaf would join with the initial K of Kaika, eliminating a section of the typography and putting the leaf, playing a little with the principle of proximity and taking into account that the simpler the better.

Once I had the shape of the logo, the colors came, where here I wanted to focus more on that part of nutrition, of freshness, to give that feeling of familiarity. You may notice that I asked Gemini, and I accepted their suggestions and through it, I searched for similar options in Google and I came up with these: #8fbc8f (Medium Green) that evokes growth, vitality, health and wellness, among others and #165e57 (Dark Forest Green) that conveys wealth, sophistication, stability.

Both colors felt that it connected with the idea that was brewing; I passed it to me to my boss, however, I did as a presentation, how it would look on a poster or a shirt and suggesting a color palette, short versions and positive and negative of the same, in what she tells me that it has potential, but to generate other ideas more, sending example of flowering and that. I made many, I leave you some of them, in which most of them told me that it looked like a florist, that nothing to do and well, she also passed one that she made, I noticed more or less that, especially in color.

After doing all of them, she passes 3 proposals, hers, mine from the beginning and another one (here I leave you which were) and guess which one they ended up selecting, well yes, the one I had done at the beginning, for that one it took me almost 5 days, I had done a lot of research, I asked, I soaked up the term, I did not do it for the sake of doing, there was a lot of study behind it, and I was so happy that they chose it, the only thing is that I made so many because none of them fit to another person, following their suggestions, but well, that's how this world is, the good thing is that they were very happy, they reflected what they were looking for and it was simple, despite the detail of the leaf and the arrow, which many may not detail, it was what they wanted after all.

And up to here all my experience making this logo, which is the second one I do and little by little I'm learning and improving, I hope you liked it.