KEY FACTS: Dutch cryptocurrency firm Amdax has launched AMBTS B.V., a Bitcoin treasury company, with €20 million ($23.3 million) in initial funding, aiming to acquire 1% of Bitcoin’s total supply, approximately 210,000 BTC valued at over $24 billion. AMBTS plans to list on Amsterdam’s Euronext exchange, leveraging Amdax’s regulatory credentials, including a MiCA license from the Dutch Authority for the Financial Markets. The initiative, backed by investors like Marc van der Chijs, seeks to capitalize on Bitcoin’s growing institutional adoption, following the lead of firms like Strategy, while offering a regulated vehicle for investors to gain Bitcoin exposure through capital market strategies aimed at increasing Bitcoin-per-share value.

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Sources: Amdax, Bitcoin

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Dutch Crypto Firm Amdax Launches Bitcoin Treasury with $23.3M Funding

Dutch cryptocurrency service provider Amdax has secured €20 million ($23.3 million) in initial funding to launch AMBTS B.V., a dedicated Bitcoin treasury company aimed at accumulating 1% of Bitcoin’s total supply. The new entity, known as Amsterdam Bitcoin Treasury Strategy (AMBTS), is set to list on Amsterdam’s Euronext stock exchange, marking a significant milestone in Europe’s adoption of Bitcoin as a strategic corporate asset. This development adds to the trend of companies integrating Bitcoin into their balance sheets, following the pioneering footsteps of firms like Strategy.

AMBTS is being established as an independent, privately held company with its own governance structure, designed to focus exclusively on Bitcoin accumulation and treasury management. The company’s audacious goal is to amass approximately 210,000 BTC, equivalent to 1% of the 21 million $BTC that will ever exist due to the cryptocurrency’s fixed supply cap. At current market prices, with Bitcoin trading above $115,800, this target represents an investment of over $24 billion, highlighting the scale and ambition of Amdax’s initiative.

The $23.3 million raised in the initial financing round, which included commitments from multiple investors such as Marc van der Chijs, founder of Bitcoin miner Hut 8, will serve as a springboard for AMBTS’s Bitcoin acquisition strategy. The funding round, capped at €30 million ($34.8 million), is expected to close in September 2025. Proceeds will be deployed to “make a head start” on Bitcoin purchases, to boost the company’s equity value through the appreciation of its Bitcoin holdings over time. Amdax plans to raise additional capital in stages through capital markets to scale its accumulation efforts, while also aiming to increase Bitcoin-per-share metrics for its investors. Amdax stated in its announcement:

“AMBTS intends to leverage the capital markets to increase its Bitcoin holdings and sequentially generate equity appreciation and grow Bitcoin per share for its shareholders, subject to market and other conditions...”

This strategy mirrors successful corporate Bitcoin treasury models, particularly in the United States, but is tailored to operate within Europe’s regulatory framework, with a listing on Euronext Amsterdam as the ultimate goal. Amdax’s launch of AMBTS positions it as a trailblazer in Europe, where institutional adoption of Bitcoin has been gaining momentum but remains less advanced than in the United States or Asia.

Amdax’s regulatory credentials boost its position to execute this ambitious plan. In 2020, it became the first Dutch cryptocurrency service provider to register with the Dutch Central Bank (DNB). More recently, on June 26, 2025, Amdax secured a Markets in Crypto-Assets Regulation (MiCA) license from the Dutch Authority for the Financial Markets (AFM), ensuring compliance with Europe’s evolving regulatory framework for digital assets. Additionally, the firm has undergone stringent ISAE 3000 Type II audits, reinforcing its commitment to governance and risk management. These credentials position AMBTS to operate as a regulated and transparent vehicle for institutional investors seeking Bitcoin exposure.

The launch of AMBTS comes amid a surge in corporate Bitcoin adoption worldwide, a trend catalyzed by Strategy’s groundbreaking strategy under co-founder Michael Saylor. Strategy, the world’s largest Bitcoin treasury, currently holds 632,457 BTC, valued at over $69.5 billion, representing more than 3% of Bitcoin’s total supply. The success of Strategy’s approach has inspired a wave of companies to adopt Bitcoin as a treasury reserve asset, reducing the amount of Bitcoin in circulation and potentially driving long-term value appreciation.

Beyond Strategy, other companies have joined the Bitcoin treasury movement. In the United States, firms such as Tesla, KULR Technology, and Alliance have added Bitcoin to their balance sheets. Internationally, companies like Brazil’s Méliuz, Latin America’s MercadoLibre, Norway’s Aker, Malta’s Samara, Thailand’s Jasmine, and Canada’s Rumble have followed suit. In Asia, Japanese investment firm Metaplanet has emerged as a leader, recently approving a plan to raise $880 million through an overseas share issuance, with $835 million allocated for Bitcoin purchases. Metaplanet’s stock has surged nearly 190% year-to-date, reflecting investor enthusiasm for Bitcoin-focused strategies.

In Europe, at least 15 companies have publicly disclosed Bitcoin holdings, including Germany’s Bitcoin Group (3,605 BTC), the UK’s Smarter Web Company (2,395 BTC), France’s The Blockchain Group (1,653 BTC), and the UK’s Satsuma Technology (1,126 BTC). However, Amdax’s AMBTS stands out for its singular focus on Bitcoin accumulation and its ambition to become Europe’s first publicly listed Bitcoin treasury company.

The growing corporate interest in Bitcoin is driven by several factors, including its low correlation with traditional asset classes, resilience against inflation, and increasing mainstream adoption. Bitcoin’s price has surged nearly 32% in 2025, reaching record highs, fueled in part by regulatory victories and a supportive stance from the administration of U.S. President Donald Trump, who has branded himself the “crypto president.” These dynamics have enhanced Bitcoin’s appeal as a strategic reserve asset, particularly in times of geopolitical uncertainty and persistent inflation.

Amdax’s initiative also reflects confidence in Bitcoin’s long-term potential as a store of value and a hedge against economic volatility. AMBTS, in creating a dedicated Bitcoin treasury vehicle, aims to offer institutional investors a regulated and transparent way to gain exposure to Bitcoin without the complexities of direct ownership. The company’s staged financing approach allows for measured growth, while its focus on increasing Bitcoin-per-share value aligns with shareholder interests.

Amdax’s launch of AMBTS marks a significant step toward institutionalizing Bitcoin in Europe, offering a regulated and transparent vehicle for investors seeking exposure to the world’s leading cryptocurrency. As the first Dutch firm to hold a MiCA license, Amdax is poised to lead the charge in integrating Bitcoin into mainstream financial portfolios. With its ambitious target of owning 1% of Bitcoin’s total supply, AMBTS could reshape the European crypto landscape, drawing parallels with Strategy’s transformative impact in the United States.

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Information Sources:

• Amdax
• Cointelegraph
• AInvest

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