RE: Curated Content Overtaking Paid Advertising
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How so? Let me rephrase my comment so you get my point: first, a video with a viral view has been curated my millions of people and so it will be suggested to more people to see because the algorithm believes people like this. Just as he mentioned in the post.
Also, on Twitter and Facebook with trending hashtags and all. However the case is different with traditional media. Imagine driving and listening to the radio, how many people can you possibly share the link to the radio show to? You are also forced to listen to adverts whether or not you like it.
In contrast, other platforms give you an option to even choose what adverts you see on your timeline.
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Net revenue of the big ad creators and providers has not been on the decline. The ad business is changing very slowly. Whatever it is that you're pointing at, we're not seeing it's impact yet.
I'm all for progressive thought exhibitions, but it's just that. That's why I left a polite comment hinting at that in an indirect way.
Ah I guess my point is, TV and Radio has gained as much adspace in the digital real as they lost in the traditional.
Their clips with their ads are being played for years already and the views keep coming.
Hmmm this is interesting! What you are trying to say basically is that ads are very much as relevant as they have been in the past
Yes, that is correct if we look at the numbers only.