The End Of Google Search
All things come to an end.
Some last longer than others but, especially in business, there is a shelf life for everything.
Over the last 30 years, roughly, Google has built a monumental business based upon search. This is one of the pillars of the Internet as we know it. Other search engines preceded it, none of which compared to what that company brought out. The same is true over the past couple decades.
In short, when it came to search, nothing could touch Google.
Unfortunately for the company, the era of search is over. We are nOW moving toward a new model, one that will put this company in some trouble. That does not mean, of course, it is dead. Far from it. What we can say is that adjustment is required.
The End of Google Search
We saw this in recent history.
Another household name, AT&T, saw a core part of its business destroyed. In this situation, we saw the end of long distance phone service. This company was the leader in this field, generating enormous profits off this division.
The introduction of cell phone service started the demise. This was couple with VoIP which also ate into the profits. Today, who pays a long distance bill?
Naturally, AT&T is not out of business. The company is still one of the most powerful telecommunications companies in the United States. Whereas the demise of the division was complete, the company simply adapted and grew in other ways. Being one of the leading wireless carriers aided in this effort.
Google is faced with the same prospect.
Search is going to be replaced by chatbots. Over the next couple years, as these LLMs are integrated into more applications, moving to Google for information is not necessary. One will simply prompt for the information required.
While this is going to be a hit, it is not the end. Google is one of the most advanced companies when it comes to data. In fact, since the company was charting the Internet for decades, there might be no single company with more data than it.
This will help with Google's own LLM initiatives. So far, the company had a spotty record. However, this could change as they progress further with their development.
The Loss of Billions
From a financial standpoint, this is a hit of billions of dollars for Google. Many companies would be crushed by this but not this one.
In recent months we discussed how Google became the leading streaming service in the United States. With regards to hours watched, nobody, including Netflix, can match what YouTube does. The fragmentation of media is interesting from Google's perspective.
While they are at risk since there are other options from YouTube, i.e other sites allowing for video uploading, they are also disrupting the traditional movie and television operators. Whatever their loss could be from YouTube, which likely hasnt happened yet, is going to be offset by the eyeballs it pulls away from other broadcast entities.
These are the best known divisions but certainly not the only things going for the company. When it comes to software, this one can still turn to many positive developments, including the Android operating system, the overwhelming leader in mobile.
Over time, we might look back on this transition with Google the same way we do with AT&T.
After all, nothing lasts forever.
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"All things will come to an end." Thanks bro for this reminder.
The only constant thing in life is change. Moving with technological trends is good, although losses are incurred, sometimes. Replacing Google search with chatbots looks pretty but you know, it can't be same with the search engine.
It will actually be better I think. So there is a chance that we see another level in human's ability to research information.
I think Google has done a great job of diversifying their products and services, so the loss of Google Search will sting, but shouldn't be a big deal. Their AI research also helps in dampening the damage, since AI is the one that is causing the search's demise. I think the current prevalence of the use of Google Search pretty much gives them a big boost in the AI training department, and knowing what data people usually look for.
I am not sure it was a great job. They are still heavily dependent upon search although the success of YouTube as an entertainment center has helped a great deal. They still need another major product. Perhaps something they create from Gemini will be that.
Some consider what Amazon did as the best, but I checked Google's products and they are pretty popular too. Android, Android TV, Chrome browser, Drive, Gemini, Gmail, Home, Maps/Earth, Pixel, Translate, Waze, and YT; to name the popular ones. They focused on their closely knit applications which are used by a lot of people worldwide. Amazon mainly focused on the US.
Google has done a great job at that. However, a lot of built into their Android application meaning they are simply part of the service. Nothing wrong with that just from a monetization standpoint, it is not a revenue driver. Helps for advertising but, as mentioned that is going away.
That said, Google has more data and billions of phones with their OS. As we learned from Microsoft, that is very powerful. They will leverage it for replacement revenues.
The broadcast system they are building is very powerful. I would not be surprised to see them as one of the largest companies in that field eventually rivaling companies like Comcast.
Google knew the threat chatbots like chatgpt possessed to it hence it came with it's own chatbot and it is doing a really good job especially when it's premium version has 3 whopping months of free trial and it can be activated using credit/debit card information only.
Google adapting to chatbots is necessary. Diversification and strong data will keep them competitive. The boys are inevitable
Search is definitely going to be replaced by chatbots but my major sure is that Google will still come up with amazing Discovery
If google goes down I dont really think there is a better alternative out there, or perhaps maybe though the competition is too much