RE: LeoThread 2025-01-24 09:32
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Instagram luring TikTok influencers with $50K cash bonuses — to help them 'get off the ground': report
Instagram is attempting to reel in TikTok’s creators.
The Meta-owned company is offering creators large cash bonuses to exclusively post Reels on Instagram, according to a report from The Information,
The bonuses reportedly range from $10,000 to $50,000 per month.
To qualify for the payout, creators would have to post videos on Instagram before publishing them on any other platform, including TikTok.
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Meta spokesperson Paige Cohen confirmed to The Verge that they launched a Breakthrough Bonus program, in which accepted creators will automatically start earning money through the Content Monetization program — plus up to $5,000 in bonuses to help them “get off the ground” for the first 90 days.
“Over the coming months, we’ll also offer some TikTok creators content deals to help grow their communities on Instagram and Facebook,” Cohen told the outlet.
This isn’t the first time Meta has attempted to poach creators with a bonus incentive, though it wasn’t as successful as they had hoped.
Instagram’s profile grids now display all posts as rectangles with a 4:5 ratio rather than squares, — a change that rolled out this past weekend. They are also looking into moving story highlights into the grid, making a separate tab for them.
Additionally, now your friends can see what Reels you like on Instagram.
a major chance for Instagram to get a lot of big time influencers. That's millions of good creators