RE: LeoThread 2025-01-09 13:10
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Amazon aims to expand advertising business by letting retailers use its ad tools on their stores
Amazon Retail Ad Service will allow sites to show "contextually relevant ads in the right place and at the right time" in search results, the company said.
Amazon has turned into an online ad juggernaut in recent years, with brands paying big bucks for premium placement on the retailer's websites. Now, Amazon is letting other sites use its ad technology for their own stores.
The new offering, called Amazon Retail Ad Service, allows companies to show "contextually relevant ads in the right place and at the right time" in search results, product pages and other areas of their site, Amazon said Thursday.
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It's initially available for U.S. retailers, which will pay fees based on usage levels. Prices weren't disclosed.
Amazon in 2022 began breaking out ad revenue in its quarterly earnings reports, showing that the business had become a significant contributor to the company's top and bottom lines. Ad revenue in the latest quarter came in at $14.3 billion, third to Alphabet and Meta in digital advertising.
That's still much less than the sales Amazon generates from online stores and cloud computing, which came to $61.4 billion and $27.4 billion, respectively, in the quarter that ended in October.
Will there ever be a limit to human creativity and expansion of entities?