The Market Trend of Isabgol !

Americans are currently going absolutely crazy about this one Indian product and they're willing to pay a massive premium for it.

In fact, if I tell you the product, you might just laugh because I bet you've grown up eating it and if you are like me then you also hate it.

But now the Western world believes that this product will help them lose weight.

Well, I am talking about the good old Isabgol or Celium Husk, and a California-based startup has raised $45 million trying to sell this fiber subscription supplements to people and more than 150,000 people have already signed up for it.

Now, I'll tell you what most of these people believe.

They believe that if they have ISAP goal, it is going to expand in their stomachs, which is why they will feel fuller and they will end up eating lesser, leading to weight loss.

Thus, it's almost like a natural substitute to an Ozempic or a Munjaro, and India produces 80% of the world's Isabgol. In fact, 80% of what we produce is exported.

70% of those exports go to the US market followed by Germany, Italy and the UK.

Now the most popular way of consuming it is in the form of powder and tablets. However, the US market is now coming up with pre-mixed drinks. They're adding flavors to it. They're also adding prebiotic additives to it and thus hiking up the price and charging a premium in the market.

Well, the world is taking up to so many Ayurvedic products and it is your time to get into it and share it with someone who may need it or try it on your own.