RE: Twitter Rebranding: What It Really Means

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Destroying the "Twitter" brand name seems an idiocy of epic proportions.

My personal experience, echoed by those I follow, is that Twitter became worse and worse since Elon assumed control. Which is painful to me because I'm a big fan and great admirer of Elon, I confess I look to him as our saviour.

This induces a very unpleasant cognitive dissonnance in me: either he is the infallible saviour I used to think he is, and then I am much more stupid than I thought I am (because I don't see any logic in his destruction of Twitter); or he is truly wrong and then it means he's fallible and maybe he won't save us after all ...

Either way, I' m very unhappy



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It sure is risky to tamper with such a well known brand. But then again, are you not entertained?

I think it's too early to judge whether it's really destruction or not. Musk's vision has yet to be realized. I say just sit back and relax for this one.

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No, I'm not, actually. I suffer. I think too much is at stake to only see the fun part. I don't think Elon has bought Twitter for fun - I think he bought it because he sensed a REAL danger. I believe he was right: we ARE in danger. Our society, our way of life, our and our kids' prosperity are in danger. I don't take this lightly, I do not think it is very responsible to take this situation lightly. I mean, you almost had a "coup d'Etat" in the US recently, is that laughing matter?

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(Edited)

I don't think it's a laughing matter, and I realize the gravity of the situation. But at the same time, if Musk was hellbent on mitigating this danger, then buying Twitter was the worst possible move he could've made towards doing so. Right move being advancing towards the political spectrum, playing the ideological games the masses love to indulge in.

I think, however, that you are taking Musk too seriously. Did he convince you that we are in danger, or did you get that sense from somewhere else?

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Oh, no, he did not convince me of anything. I got the sense that we are in danger from everyday life.

Especially in Europe - I have the feeling the US civil society is somewhat saner - despite the "almost coup d'Etat". Here in Europe we are sleepwalking toward a massive loss of prosperity - at a time when our lives have the potential to become so much easier and more pleasant and longer and healthier and happier - thanks mainly to technological progress, we have a political system that seems hellbent on getting everyone poorer and less happy and less free and less able to enjoy life.

The best hope I saw is Elon. I don't second-guess his choices. I do not think I have the necessary information and his ability to judge whether advancing toward the political spectrum would have been a better move. Not everybody can do everything - even if in abstracto advancing toward the political spectrum could be considered a better move, not everybody has the charisma of a politician. What is a good move to someone like Trump might be a mediocre one to someone like Bill Gates for instance.

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As a complete outsider to both US and EU spheres, from what I'm seeing from the media, I wholeheartedly agree with you. I wouldn't blame technology solely, however. Rather, it's the cognitive dissonance within the population that got accelerated BY technological advancements. People are no longer unified as they were in the past in those societies. Scattershot ideologies, fragmented communities frictioning against one another. Eventually, values die within people.

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Totally in line with your analysis. Loss of values is a major problem of contemporary societies

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I agree 100%. You work a long time to build a brand, and then ... poof. He dumps it.

I also think the "new" Twitter is a dumpster fire. So much hate speach going on on it now, and from what I can tell, his "algorithems" give them extra reach.

I really was in the "Elon is a genious and will take a sleeping giant and explode its potential. Right now I think he has killed it, and it will take a lot to get it back to where it was.

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(Edited)

I agree Twitter is in what looks like a death spiral, although I cannot complain about hate speech specifically. My issue is that my feed is a lot less useful and interesting than it used to be - I simply do not see the interesting tweets that I was shown a few years back when I discovered how much good content there was there ... Currently I'm launching the app and I am shown only a few tired tweets mildly interesting. I do not trust Twitter enough to pay $8 per month. Also, it's a lot of money, I have a $2 subscription to NYT and I can even manage to get a subscription to Bloomberg for little more than $2/month ... so $8/mth for ... what ? Shitposts? No, thank you. Twitter can go to the dustbin of history as far as I am concerned

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