RE: The Correlation Between Development and Marketing Spending and HIVE's Price
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I'm sure costs could be lowered with better targeting, and it's great that there are other examples we can learn from. I think OCD's programme is quite interesting because it's organic and depends on word of mouth and learning from people who are "just like me" which is a very powerful influence. Health programmes use that model with great success.
I struggle, though, with the projects in Value Plan which seem to operate on a once only contact before moving on to the next mall/event.
Yes, Splinterlands is exciting!
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Good point! One exposure rarely makes a strong enough impression even for awareness, not to mention for acquisition.