NFTs IN PERFORMANCE ART:CORPORATIONS COULD CAPITALIZE ON THEM
An NFT, or non-fungible token, is a digital record of the stake in ownership of a digital object (but not the copyright), often an artwork. This digital certificate says, “I paid for this special thing, now it’s mine!”
As a scholar of communication and performance studies, what interests me is how NFTs are redrawing parts of the art world in radical ways by raising questions about how artists, audiences and critics understand performance, criticism or protest in a capitalist society.
We should keep an ear open not only to questions about authenticity and who profits but also about what these kinds of transactions mean for us as spectators, virtual audience members and human beings.
ROLE OF SPECTATOR, PURCHASER
“Cut Piece,” and similar performances are living moments of shared human connection and meaning that are time-and-place specific. One can imagine that meanings understood by audience members of “Cut Piece” in Japan 1964 or in France 2003 could differ for many reasons.
Such site-specific resonances are challenged when a performance is tokenized as an NFT
CHANGING THE AURA OF ART
The reproduction of art challenged what he called its “aura,” or its unique originality. Reproducing visual art, for example, through printing, freed it from the precious spaces of the museum and made it accessible to the working classes. No more would a person need to travel to see the Mona Lisa: It was now available on a postcard or T-shirt.
aura” is also a relationship to meaning. Once the “aura” is gone, artwork can be repurposed for purely economic, and even dangerously political ends. Indeed, the Nazis used symbols, artworks and mass branding to legitimize and circulate Fascist ideologies.
IN CONCLUSION; When we see the prices some are paying for NFT art, we must assume that more performances will circulate as NFTs, and consider what this may mean for the possibilities of performance and political dissent.
Thank you For Reading ❤
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The integration of NFTs into the world of art and corporations is a revolution that's redefining the way we value and trade art and intellectual property. It's fascinating to see how NFTs are providing a platform for artists to gain rightful recognition and fair compensation for their work.
However, it's essential that clear regulations and guidelines are set up to ensure that copyrights and authenticity remain intact. It would be interesting to see how traditional institutions, like museums and galleries, will adapt to this new digital age and what role they will play in the authentication and preservation of NFT-formatted artworks.
Well said sir, you're absolutely correct 👏, There's need of authentication to preserve the originality of the art work and prevent copyright or plagiarism