Formula 1 Teams | 2025 Crypto Sponsors | Another Year of Crypto Making Its Presence Felt
Disclaimer: Does this look like financial advice? You are right. It isn’t. Treat it so.
“Do Your Own Research” (DYOR) is not a fad but an important element of the cryptoverse. Do keep that in mind.
Formula 1 And Sponsors
Formula 1 is by far one of the costliest sports on the planet, and it has an equally large following. Any large viewership is bound to attract sponsors, and there have been many over the years.
Fun Fact: With a following of 827 million, F1 is the seventh most popular sport. The top six are soccer, cricket, hockey, tennis, volleyball, and table tennis.
The cryptoverse’s advent was only in the 21st century with the introduction of Bitcoin in 2009. It has undoubtedly exploded since then, with a total market cap of $2.8 trillion.
Sooner or later crypto had to come knocking at the doors of F1. And it did.
Crypto | Exposure | Awareness | And F1
Like any new concept (especially a concept doing well), crypto too required a large exposure to create awareness. Thus, F1 became one of the avenues. The association between F1 and crypto commenced in 2021, and it is still going strong.
A look at the F1 teams and their crypto sponsors in 2025.
Besides these team sponsors, Crypto.com is the overall sponsor of the F1 organization.
Fun Fact: Aston Martin becomes the first F1 team to accept its Coinbase sponsorship in crypto. Aston Martin was paid in USDC (crypto stablecoin).
Such sponsorships are an attempt to reach the crypto non-users. With an estimated 560 million crypto users worldwide, the world is indeed an oyster for the crypto verse.
While the F1-Crypto association highlights the exposure that the crypto world seeks, it's hard to ignore that the cryptoverse is already big enough to sponsor F1 teams and events. The F1-Crypto tango will continue for the foreseeable future, and it augurs well for all!