Genuine Regret or Damage Control?: The Rise of the Online Apology Video

One of my rules in life is that, if you know you’d have to come back to apologise for something you have done, don’t do it at all. As humans, God in his infinite wisdom gave us brains to think in order to be able to differentiate good from bad and I expect that at our big ages, we will all make good use of such abilities.

I don’t know for others but theres a lot I can overlook personally and there’s also a lot I can’t overlook. Because tell me why you’d do something which you know you shouldn’t do only to come back later to apologise. This means that you knew it was wrong but you so much needed that satisfaction from doing the wrong thing and that’s why you did it. But yeah, they say everyone deserves grace.

In todays social media era, everyone tries to take advantage of the media to do whatever they want. I’ve seen people go online and insult innocent people for no reason. People out there can be very bitter but once you’re nobody in the social media space, no one cares if you’re being cyber bullied or not. But let someone who’s famous on social media receive even a negative comment from another content creator or random person, you’d have everyone of his followers coming for you and when such things happen, the offenders in question have no other way out than to come out to apologise to the said victim.

Weather the apology is actually genuine, I have no idea but what I do know is, if someone has been bold enough to come online to attack another person, what’s stopping him from also coming back to shamelessly apologise just to get people off his back. If you ask me, most of these apologies are for attention because if you’re truly sorry and ashamed of yourself and your actions, you’d personally go to apologise to the victim privately rather than showing your shameless face to the whole world and apologising just for credit.

This is actually what our world has become today and this act has grown to because a normal thing. One of the easiest ways to get famous online is to cause trouble or bully others and I wouldn’t even be surprised if some of these occurrences are even staged one. But what can we do, we are those watching and most of us tend to believe anything being placed out there. What we seem to forget is that the world isn’t as it used to be anymore. People like to play the dirty game, so as you are thinking or good, equally think of the worst that could happen.

Personally, I’d say an apology which is being put out there for the whole world to see isn’t even worth forgiving because if one should have some level of shame, he or she wouldn’t even want others to know what wrong he did but rather would go to privately apologise to the one they have offended instead of going back out there to humiliate them again. My humble take.

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