EN/ESP Finding the fun in priorities ~ Encontrar la diversión en las prioridades
Hello Hello entrepreneurs!
Having read ¿Cuál es tu prioridad?||What is your priority? I just felt compelled to throw in my tuppence! Yes I am old enough to know exactly what tuppence is and I don't mean the two pence coin of today!
This is the male half of MMO (@tengolotodo) and ironically my wife and I owned a hair salon in Edinburgh so can relate to the story that was told in the post!
But we are here to discuss the topic...
what do you think about the priorities of the entrepreneur and the priorities of the customer? What do you suggest to find a balance?
For all would be entrepreneurs that's a fantastic and incredibly relevant post you've put up. It really hits the nail on the head regarding the often-conflicting priorities of an entrepreneur and their customer.
For me my priority is fun. If something is fun then I want to do it...
Now, as I said we owned a hair salon in Edinburgh. I was working up in Aberdeen in the north of Scotland and coming home on a Friday.
One weekend we were visiting my brother and went fishing, and poor Mrs T broke her ankle. There is a funny story there and if I have time I will tell it, but for the purposes of this post, the salon had two employees so when Mrs T was unable to work etc they promised to look after the salon!
Unbeknown to us but what a load of nonsense was about to occur....
Luckily we knew the owners of the shop next door really well, and they told us the two employees were closing the salon early, opening late etc.... We were losing customers hand over fluffing fist!
Your example of the hair salon owner perfectly illustrates the point that while personal life exists, the customer's priority is the service they expect to receive.
From my perspective the customer's priority is always the delivery of the promised product or service. They want it delivered right every time! They are paying for a solution to their need, whether it's a haircut, a meal, or a new widget. Their time is valuable and they have expectations based on what has been advertised or implied. They don't (and shouldn't have to) factor in the entrepreneur's personal struggles or fluctuating availability into their decision to make a purchase.
If a business isn't open when it says it is, or if the quality is inconsistent then the customer will quite rightly vote with their feet. They will go elsewhere!
This brings me to a recent experience here where I live in Kirkcaldy that perfectly echoes your salon example but with a takeaway food business.
A few months ago a new food takeaway, let's call it "The Phantom Kitchen," suddenly opened up not far from us. It took over premises that previously housed a small takeaway that was only open for school lunchtimes. "The Phantom Kitchen" just... materialised. There was no advertising, no leaflet drops, no fanfare whatsoever. It just was!
We were intrigued and tried to visit a few times, but their opening hours were incredibly erratic. Some days it was open, others it wasn't, with no discernible pattern. We finally managed to catch them open one early evening in April (they literally only opened in February!) and the food was decent. We (or more appropriately as I do the cooking, I) thought, "Great! A new option for Friday nights!" However, we went back the following week, and it was closed. Again the week after. And now, just a few short months after quietly opening their doors, "The Phantom Kitchen" is completely shut down. The signs are gone, the lights are off.
As I said the food was decent, so I was a bit miffed as the other takeaways are not really so close to walk.
This is a prime example of the entrepreneur's priorities seemingly not aligning with the customer's. For me, a fundamental customer priority for a takeaway is its availability. If I decide I want a takeaway, I want a place that's open. If a business is a mystery box of "will they, won't they be open?", I simply take my custom to a competitor who offers reliability. The best food in the world means nothing if I can't actually eat it!
Finding a Balance ~ Customer First, Strategic Solutions
To find a balance then, the entrepreneur's priority must be meeting customer needs reliably all the time, even when personal challenges arise.
This doesn't mean neglecting personal life, oh fluff no, but it is about finding strategic solutions to ensure customer satisfaction isn't compromised.
- Transparency & Communication: If irregular hours are unavoidable, then you MUST clearly communicate them. Use social media, a simple sign, or a website, or preferably all three.
- Robust Systems: Build systems that don't rely solely on one person. Can staff be cross-trained? Are there contingency plans for absences? We failed in our planning, I mean who would expect Mrs T to slip on a rock at the beach while fishing?
- Realistic Commitments: This is huge, don't make promises you can't keep. This is also in our personal life. Don't tell the wife you will be home at 6 to take the kids swimming if you know you won't make it. All it does is upset people... Remember I said it is about fun for me! Don't promise hours or services you can't consistently deliver. It's better to be open fewer, consistent hours than erratic, unreliable ones.
- Delegate or Outsource: For personal responsibilities, can childcare or other tasks be delegated or outsourced if the business truly demands the entrepreneur's presence?
Ultimately, the entrepreneur's ability to sustain their other life priorities often hinges on the success of their business. And that success, especially in the service industry, is directly tied to consistently meeting the customer's fundamental want: a reliable, quality service.
Like many things being an entrepreneur, finding a balance and sorting out your priorities is often a case of stepping back and using common sense!
All images created in gemini from prompts from the author @tengolotodo. Post Translated using DeepL translator.
Hola ¡Hola emprendedores!
Después de leer ¿Cuál es tu prioridad?||What is your priority? me he sentido obligado a aportar mi granito de arena.
Soy la mitad masculina de MMO (@tengolotodo) e irónicamente mi mujer y yo teníamos una peluquería en Edimburgo, así que me identifico con la historia que se cuenta en el post.
Pero estamos aquí para discutir el tema ...
¿qué opinas de las prioridades del emprendedor y de las prioridades del cliente?, ¿Qué sugieres para encontrar un punto de equilibrio?
Es un artículo fantástico e increíblemente pertinente para todos los futuros empresarios. Realmente da en el clavo en lo que respecta a las prioridades, a menudo contradictorias, de un empresario y su cliente.
Para mí, mi prioridad es la diversión. Si algo es divertido, entonces quiero hacerlo...
Como he dicho, teníamos una peluquería en Edimburgo. Yo trabajaba en Aberdeen, en el norte de Escocia, y volvía a casa los viernes.
Un fin de semana visitamos a mi hermano y fuimos a pescar, y la pobre señora T se rompió el tobillo. Hay una historia divertida y si tengo tiempo la contaré, pero a los efectos de este post, la peluquería tenía dos empleados, así que cuando la señora T no podía trabajar, etc., ¡se comprometían a cuidar de la peluquería!
Sin que lo supiéramos, pero qué sarta de tonterías estaba a punto de ocurrir....
Por suerte conocíamos muy bien a los dueños de la tienda de al lado, y nos dijeron que los dos empleados cerraban el salón temprano, abrían tarde, etc. .... Estábamos perdiendo clientes a pasos agigantados.
Tu ejemplo del dueño de la peluquería ilustra perfectamente la idea de que, aunque la vida personal existe, la prioridad del cliente es el servicio que espera recibir.
Desde mi punto de vista, la prioridad del cliente es siempre la entrega del producto o servicio prometido. Quieren que se lo entreguen siempre bien. Están pagando por una solución a sus necesidades, ya sea un corte de pelo, una comida o un nuevo widget. Su tiempo es valioso y sus expectativas se basan en lo que se ha anunciado o insinuado. No tienen (y no deberían tener) en cuenta las dificultades personales del empresario o su disponibilidad fluctuante en su decisión de compra.
Si un negocio no está abierto cuando dice que lo está, o si la calidad es incoherente, el cliente votará con razón. Se irá a otro sitio.
Esto me lleva a una experiencia reciente aquí donde vivo, en Kirkcaldy, que se asemeja perfectamente a tu ejemplo del salón de belleza, pero con un negocio de comida para llevar.
Hace unos meses, un nuevo local de comida para llevar, llamémoslo «The Phantom Kitchen», abrió de repente no muy lejos de nosotros. Ocupó un local en el que antes había una pequeña tienda de comida para llevar que sólo abría a la hora de comer en el colegio. «La Cocina Fantasma» simplemente... se materializó. No hubo publicidad, ni reparto de folletos, ni fanfarria alguna. Simplemente estaba.
Estábamos intrigados e intentamos visitarla varias veces, pero sus horarios de apertura eran increíblemente erráticos. Unos días estaba abierto, otros no, sin ningún patrón discernible. Finalmente conseguimos que abrieran una tarde de abril (¡literalmente sólo abrieron en febrero!) y la comida era decente. Nosotros (o más bien yo, que cocino) pensamos: "¡Genial! Una nueva opción para los viernes por la noche". Sin embargo, volvimos la semana siguiente y estaba cerrado. Otra vez la semana siguiente. Y ahora, apenas unos meses después de abrir sus puertas silenciosamente, «The Phantom Kitchen» está completamente cerrado. Los carteles han desaparecido, las luces están apagadas.
Como ya he dicho, la comida era decente, así que estaba un poco molesto, ya que los otros restaurantes de comida para llevar no están tan cerca como para ir andando.
Este es un buen ejemplo de cómo las prioridades del empresario parecen no coincidir con las del cliente. Para mí, una prioridad fundamental del cliente de un local de comida para llevar es su disponibilidad. Si decido que quiero comida para llevar, quiero un sitio que esté abierto. Si un negocio es una caja misteriosa de «¿abrirán, no abrirán?», simplemente me llevo mi clientela a un competidor que ofrezca fiabilidad. La mejor comida del mundo no significa nada si no me la puedo comer.
Encontrar el equilibrio ~ El cliente primero, soluciones estratégicas
Para encontrar un equilibrio, la prioridad del empresario debe ser satisfacer las necesidades del cliente de forma fiable en todo momento, incluso cuando surjan retos personales.
Esto no significa descuidar la vida personal, pero sí encontrar soluciones estratégicas para garantizar que la satisfacción del cliente no se vea comprometida.
- Transparencia y comunicación: Si el horario irregular es inevitable, DEBE comunicarlo claramente. Utilice las redes sociales, un simple cartel o un sitio web, o preferiblemente las tres cosas.
- Sistemas sólidos: Construya sistemas que no dependan únicamente de una persona. ¿Puede el personal recibir formación cruzada? ¿Existen planes de contingencia para las ausencias? Fallamos en nuestra planificación, quiero decir, ¿quién esperaría que la Sra. T. se resbalara con una roca en la playa mientras pescaba?
- Compromisos realistas: Esto es muy importante, no hagas promesas que no puedas cumplir. Esto también se aplica a nuestra vida personal. No le digas a tu mujer que estarás en casa a las 6 para llevar a los niños a nadar si sabes que no lo conseguirás. Lo único que consigues es molestar a la gente... Recuerda que he dicho que para mí se trata de divertirme. No prometas horarios o servicios que no puedas cumplir. Es mejor estar abierto menos horas y de forma consistente que de forma errática y poco fiable.
- Delegue o subcontrate: En cuanto a las responsabilidades personales, ¿se puede delegar o externalizar el cuidado de los niños u otras tareas si el negocio exige realmente la presencia del empresario?
En última instancia, la capacidad del empresario para mantener sus otras prioridades vitales depende a menudo del éxito de su empresa. Y ese éxito, especialmente en el sector servicios, está directamente ligado a la satisfacción constante de la necesidad fundamental del cliente: un servicio fiable y de calidad.
Como muchas otras cosas en la vida de un empresario, encontrar el equilibrio y ordenar las prioridades suele ser cuestión de dar un paso atrás y usar el sentido común.
Todas las imágenes creadas en gemini de prompts del autor @tengolotodo. Post Traducido usando DeepL traductor.
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Good evening @mmonline, the truth is that opening a business and closing it a few months later because you can't run it makes little sense, but it happens quite often around here, and we attribute it to the famous economic crisis. The more daring or cynical among us claim without hesitation that it's money laundering, but in any case, like you, I think that when starting a business, it is important to be clear that customer service is a priority. Best regards.
I can be cynical. With this location I often thought the previous place must have sold drugs there, as it was not open long enough to make any money!
Thank you so much, we appreciate the curation :)
I agree with every one of your words. In Venezuela there is a saying that goes “he who has a store, let him take care of it, if not, let him sell it”. If you have a business and want it to be successful, you must find a way to make it succeed. I know of many examples of businesses that have gone bankrupt due to a real lack of commitment from their owners and employees. There are good ideas, but bad managers. But I also know of small family businesses that have become big businesses because everyone involved in the project has been pulling in the same direction. Ah, what happened to your hairdressing salon? Greetings, @tengolotodo.
Oh yes you are right Nancy. It is hard work owning and running a business. Employees are the worst of the worst lol!
Ah the hair salon, well we went to live in Spain for a few years...
I can relate with this Mr. Tengo. A business is best regarded not just because it offers but 'offers as frequent as needed'. It is called 'customer satisfaction'.
Anyway, entrepreneurs balance service with proper pricing. Miss this and business is just busyness
Hehe Dani I like that busyness point!
Great to see you, I am just getting back into the saddle and coming onto Inleo again. It is all a balancing act and I getting my groove again.
Anyway, it has been a while Mr Tengo. Hope you are doing great?
Yeah just getting back into using more than one account and being on Inleo, thank you Dani and I had seen your comments but RL was giving me a kick in the arse!
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