WcDonald's ???

I was on business in the city when I came across this establishment. It was quite a shock and my thoughts went from someone misplaced the letters to a blatant case of brand "copying". Luckily, the Internet is there to help us clarify these things and it is nothing less than a McDonald's marketing strategy.

It turns out that in the anime world (Japanese cartoons) to avoid brand conflicts, a similar hamburger store called WcDonald's was created and now in a joint strategy the M company has decided to change the name of 30 establishments around the world and set these fast food stores with elements of anime culture. Quite a genius, really.

The picture is of my property