Una de las estrategias que han implementado algunas cadenas mayoristas de alimentos, es brindarle a sus clientes la posibilidad de solicitar avances de efectivo al momento del pago en caja, estableciendo una manera de ganar-ganar, que además de favorecer al cliente, es un puente para consolidar de alguna forma, la fidelidad de marca que siempre se busca.

Hasta hace pocos días, no había hecho uso de esta modalidad, pues me manejo bien con los pagos digitales y transferencias en mis gastos, pero debido a que la renta ahora la quieren en efectivo, me tocó buscar la manera de lograrlo sin tener que llegarme al centro de la ciudad para hacer uso de los cajeros automáticos.

Averiguando un poco, encontré dentro de esta modalidad, los requisitos que piden los comercios de este tipo que se encuentran cerca de casa, ya que en algunos casos piden que se compre algo en el local para tener acceso al avance de efectivo, y en otros, cobran un porcentaje por la transacción. Pero en el caso de las cadenas de locales de Carrefour, no necesitas ¡ninguna de las dos cosas!

Lo mejor, es que cerca de casa tengo un Maxi Carrefour al que puedo llegar inclusive caminando, así que sin dudarlo me fui hasta allá al finalizar mi jornada laboral.

El sistema es simple, como no iba a comprar nada, me acerqué a una de las cajeras para preguntar si tenían efectivo para solicitar el avance, y ella consultó con sus compañeros, luego de preguntarme el monto que iba a solicitar. Luego, procedí a hacer la fila de clientes que iban a pagar, y llegado mi turno le recordé el monto y la modalidad del pago, para que lo colocaran en el sistema y emitieran el código QR a escanear.

Verificada la transferencia del cash back, me dieron el efectivo y los comprobantes de pago. Todo ello realizado en menos de 5 minutos, ahorrándome el viaje, la fila del banco y el tiempo para realizar todo eso, ya que me queda lejos de casa.

One of the strategies that some wholesale food chains have implemented is to offer their customers the option of requesting cash advances at the checkout, establishing a win-win situation that not only benefits the customer but also serves as a bridge to consolidate brand loyalty, which is always sought after.

Until a few days ago, I had not used this method, as I am comfortable with digital payments and transfers for my expenses, but since the rent is now required to be paid in cash, I had to find a way to do so without having to go to the city center to use ATMs.

After doing some research, I found out the requirements of this type of service offered by stores near my home, as in some cases they require you to buy something in the store to access the cash advance, and in others, they charge a percentage for the transaction. But in the case of Carrefour stores, you don't need either of those things!

The best thing is that I have a Maxi Carrefour near my home that I can even walk to, so without hesitation, I went there at the end of my workday.

The best thing is that I have a Maxi Carrefour near my house that I can even walk to, so without hesitation I went there at the end of my workday.

The system is simple. Since I wasn't going to buy anything, I approached one of the cashiers to ask if they had cash to request the advance, and she consulted with her colleagues after asking me the amount I was going to request. Then, I proceeded to stand in line with the other customers who were going to pay, and when it was my turn, I reminded her of the amount and the payment method so that she could enter it into the system and issue the QR code to be scanned.

Once the cash back transfer was verified, they gave me the cash and the payment receipts. All of this was done in less than 5 minutes, saving me the trip, the line at the bank, and the time to do all that, since it's far from my home.

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Foto/Photo by: @mamaemigrante
Edición/Edited by @mamaemigrante using canva
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