RE: X Back To Purchase Price: Valued At $44 Billion

It is a shell game.

Also remember, just like some other related projects, the value to musk and co is political not revenue. Musk only cares about the numbers when they get bad to hurt his influence (see white house selling cars to prop up tesla).

He needs to get out from under debt because he is massively leveraged, mostly on the basis of tesla share price.

Very few people get value out of being on twitter now as a member, and for advertisers it is a joke (I say that as someone who regularly consults with companies over their digital advertising and have run campaigns of 7+ figure budgets)