Proposal to Grow Hive Through Strategic Partnerships With the Largest Crypto Ecosystems
Over the past month, we've spoken with a lot of different members of the community. The INLEO proposal has been met with a lot of questions. Keeping an open dialogue with Hive users and prominent members of the community is something that we are very happy to do. As many know, I am big on feedback. I believe in having open feedback loops, deploying new ideas and iterating quickly toward the end goal.
this post is an update to our official DHF Proposal
Closed Source vs. Open Source
I have been pretty headstrong about INLEO remaining closed source in our early days. We've been building our tech stack for 6 years on Hive now which includes (but isn't limited to):
- INLEO UI
- LeoCache Backend
- LeoInfra Backend
- Onboarding Protocols
- LeoPolls (Stake-Weighted Polling Protocol on Hive)
- LeoMobile App (Previously Dapplr, whom we acquired and adapted for Threads)
- LeoMobile APIs & Backend
- LeoLightning
- LeoSigner
- LeoImages
- LeoAI
- etc. etc.
In short, INLEO has been building a massive tech stack on Hive for 6 years. This is no secret. We've been constantly innovating new features, ideas and implementations since we started building on Hive. There are numerous reasons to do many of the things we do in a closed source environment.
Open Sourcing INLEO?
That all being said, I am open to feedback and I do hear people when they give it to me. I have spoken with a lot of different people in the ecosystem from the largest whales on Hive to the smallest minnows. We have been brainstorming what INLEO can do better to be a better force for good on Hive.
Being that our goal is to onboard new users and investors to Hive which will ultimately drive up the price of HIVE (Market Cap), many have asked why we don't open source our onboarding tech.
Afterall, we're making a big ask to the DHF in this proposal. Our proposal is about marketing and onboarding new users from other ecosystems. "If your goal is to grow Hive and bring maximum value in the form of onboarding new users, wouldn't it be better if your onboarding tech was open source and easy-to-implement across all Hive UIs? Wouldn't it make the collaborative marketing campaigns 10x more effective since new users can be funneled into any UI and see the same seamless onboarding experience as INLEO?"
Someone asked me this question a few days ago during my various discussions and it struck a much different chord than previous discussions about open sourcing various things that INLEO builds for Hive.
As many in the community know, I am willing to try anything and innovate & adapt on the fly. While I do have some reservations, I believe that this path can bring a lot of good to Hive - especially in conjunction with our collaborative approach to marketing that we are proposing to the DHF.
In addition to the collaborations we're bringing to Hive with this proposal with ecosystems like Solana, Arbitrum, ChainLink, etc. we will now also be open sourcing all of INLEO's Hive Onboarding Protocols.
The onboarding protocols we've built create a seamless, easy-to-use onboarding flow that feels as easy as Web2 but creates a Hive account for each user. If you haven't tried them before, you can go to https://inleo.io/signup and experience them for yourself. I recommend trying the Keystore signup method, it allows you to make a Hive wallet, Dash wallet, BTC wallet, ETH wallet, ARB wallet, etc. all in one-click and it ties them all seamlessly together.
onboarding flow for Keystore signups. We have over 8 signup options and flows like this one for INLEO & Hive that we will be open sourcing
This brings a significant change to our proposal for the HIVE DHF along with a few other pieces of feedback we've taken in.
Our Proposal
Our proposal is currently 77% of the way to the funding line. We believe that strategic collaborations with other crypto ecosystems is a fantastic way to grow Hive. This has worked very well with the Dash ecosystem and we have all seen the results. Many new onboards and many of them are retained and sticking around. We believe that this original vision of the collaboration approach to growth combined with open sourcing the Onboarding protocols that we've spent immense time and resources building are a great value add to the Hive ecosystem and well worth our ask from the DHF.
The goal of onboarding is not just to get new users, but also to retain them. I believe that onboarding a whole community at once is a fantastic way to do that. There is a lot more stickiness when users come with peers that they are familiar with and share common interests.
We imagine the future looks a lot like this: partnerships with some of the largest ecosystems. Getting them involved on Hive through their favorite wallet method as a sign up option and then getting them interested in actually owning HIVE POWER over time. This has begun to work well with Dash and we believe that scaling it up - strategically and over a long period of time - is a great way for us to grow Hive.
In addition to the collaborations, we will now also be Open Sourcing our Onboarding technology for Hive:
This means that any UI will be able to tap into the signup protocols that we've built:
- Keystore signups (allows you to make a Hive wallet, Dash wallet, BTC wallet, ETH wallet, ARB wallet, etc. all in one-click and it ties them all seamlessly together)
- Signup with X (Hive Lite Account)
- Signup with Google (Hive Lite Account)
- Create a Hive Account (Old School Method but With X Verification)
- Metamask Wallet Signups
As part of our collaborations for 2025, we are also integrating:
- CTRL Wallet Signups
- Vultisig Wallet Signups
- Solana Wallet Signups
- Etc.
In addition to the signups themselves, our onboarding protocols solve another critical bottleneck for new users - Resource Credits.
We will also open source our Dynamic RC Delegation System that we've built to handle the growing need for RCs for new users on Hive.
Open Source is Not Enough.. We Will Also Make it Plug-and-Play:
Again, my goal is to bring maximum value to Hive. I think that open sourcing these code bases is not enough. The resources to both run these code bases and protocols can also get quite expensive. I have always paid for these resources out of my own pocket (server costs, maintenance, account creation credits on Hive, Resource Credits on Hive).
As part of this proposal, I will also share my resources for these things and allow other Hive UIs to tap into our APIs to onboard. This means that other UIs could use our onboarding signups / account creation credits / dynamic resource delegation system by simply plugging into the API. Free of charge to the UI. This makes it easy, seamless and free for Hive UIs to utilize both our onboarding protocols as well as the resources to create accounts and service them with RCs.
With this proposal, consider that all of these things are now included. While I've spent a lot of time and resources building these things and have been resistant to open sourcing them, I do believe that having a "Hive Standard" for onboarding new users from Web2 to Web3 can create prosperity for all Hive UIs.
Timeline to Open Source
I know that in the past, some projects have left the DHF hanging or waiting till the end to get Open Source tech released. INLEO will not do this. In good faith, we will Open Source our Onboarding Protocols and APIs within 60 days of this proposal being approved. That will still leave quite a bit of time left on our proposal but bear in mind that our proposal is STILL centered around the collaborations.
We want to make these collaborations with other ecosystems happen and we believe that getting the Open Source tech & APIs into the hands of other UIs as soon as possible will bring maximum benefit to Hive in the form of collaborative onboarding.
Additionally, the maintenance and other signup options will come throughout the course of the year. For example, the Solana wallet integrations happening when the Solana collab goes live, CTRL wallet Hive signup option, Vultisg wallet signup option, etc.
These future integrations will also be added to both our Open Source codebase as well as the Open APIs for other Hive UIs.
What Our Proposal is About
In short, our proposal is to replicate our incredibly successful Dash campaign with other ecosystems. We are now also including the Open Sourcing of all of our onboarding technology alongside the original promises of Collaborative Campaigns.
We are asking the Hive DHF for funds strictly to be used to market these integrations to our target audience.
Originally, we were going to do 1 campaign every month for the entirety of 2025. We understand that this is a pretty aggressive timeline and can appreciate the feedback we've seen that spreading this out might have advantages:
- More time between each campaign allows us to adjust for the next campaign. Seeing what works and what doesn't work. Ensuring that HIVE's best interest is always upheld
- Allowing more time for users to become accustomed to the platform before the next wave of new users comes in
- Allowing us as an ecosystem more time to successfully retain each user and ensure they are successful on Hive
- Ensuring that this path - onboarding through collaboration - is indeed the right path to take. Again, adjusting based on real-time feedback from the Hive community and ecosystem at large
With this feedback in mind, we are extending the timelime between each partnership. Instead of doing 1 new partnership each month, we will do 1 new partnership every 3 months. We will adjust accordingly and take in feedback from the Hive community.
What the Funding is For
Another key piece of feedback is "what is the funding for?". The funding is entirely for marketing and onboarding expenses directly related to collaborating with other ecosystems. None of this funding will be used for anything that isn't directly related to marketing. We will utilize the funds for onboarding & marketing the integrations with other ecosystems with the KPI of onboarding & retaining users.
We are asking for $695 per day for the duration of our proposal and the entire $695 per day will be allocated to marketing & onboarding our collaborative partnership integrations that utilize our open source onboarding protocols to Hive Blockchain accounts.
We anticipate spending ~$50k on each collaboration specifically for marketing expenses. It is very possible that a collaboration's marketing budget may cost more than $50k, we will pay the additional costs from our own pocket. Of course, all team and technology expenses are not covered in this DHF Proposal whatsoever. The funding from this proposal is strictly to be used on marketing expenses and nothing else.
We have already paid the resources and time that has come with multiple iterations of our onboarding protocols. We are willing to open source this and give it to the Hive ecosystem as part of this proposal. It's cost us quite a lot of money to develop this tech stack but instead of asking for money to "pay us back" for developing it, we are still asking for money to market it through these collaborations. My goal is still to drive maximum value to Hive by onboarding more users and investors to HIVE.
TLDR;
This proposal is a revised and updated version of the prior proposal we have released to the community for support. The core of the proposal remains the same: we will onboard new users to Hive using strategic collaborations with some of the largest ecosystems in the crypto industry. We will do so by creating their own "skin" on the INLEO UI (accessible via themes) and allowing their users to seamlessly create a Hive account using INLEO's Open Source onboarding technology. We have made a few key changes in response to feedback we've received from the Hive community:
- Open source our onboarding technology
- Give clarity on the purpose of funds from the DHF (strictly for marketing expenses on each collaboration)
- Scale the collaborations slower
Our mission has always been to grow the Hive blockchain and we believe that these strategic collaborations along with the marketing funds we are requesting will lead to that happening. By open sourcing our onboarding/sign-in tech, we can help other Hive UIs onboard more Hive accounts as well and usher in an era of new users on Hive.
We hope that these changes go even further beyond the feedback we've heard about the various bullet points above. Our aim has always been to grow Hive and add maximum value to the ecosystem. I hope that by not only Open Sourcing our Onboarding innovations but also creating seamless Plug-and-Play APIs for other Hive UIs in addition to our collaborations with other ecosystems, we are providing far more value to Hive than we are asking for in this proposal.
If you think that open sourcing our onboarding tech + doing these collaborations are worth it for the Hive blockchain, vote for our proposal:
@blocktrades thanks for stopping money grab. late but better than never. While some of the proposals are useful, most of them are highly over paid. Some of them are bullshit just like this one.
It has my support.
We have always wanted the apps to onboard the masses. Splinterlands has done it in the past and now inleo can do the same.
I would say that there is a lot of work to do on the leodex side yet as it is very buggy which is a huge drawback for new user experience but the results from the dash integration are very positive.
It's a lot of money but a far better use of hive dao funds than the rally car burning a hole in our expenses with zero results.
That car is the scam, and it's bothering me as well.
This is probably better than many other more expensive DHF proposals that did not generate any ROI from what I observe. Voted.
You are single-handedly trying to drag Hive into the future. I applaud that effort. I like the Coinbase idea and hope it makes them recognize Hive as a viable coin to list.
I think listing HIVE -> Base Blockchain as a pair (which I am working on right now with our new https://leodex.io upgrade to aggregate Hive to Base, ChainFlip and over a dozen other new chains in addition to the ~6 we have right now) is the critical lead domino here
Once we have HIVE/HBD/Hive L2 assets <> Base Blockchain assets, I'll have my foot in the door to push for a HIVE Listing on Coinbase.
We have a very easy time to onboard users with Keystore that millions of users are already familiar with. On top of that DHF get to have $3 for every marketing dollar they spend. Tell me where else a cryptocurrency project will have an established brand spend $50,000 for each $25,000 spent while a DAPP is going to add another $25,000 to grow the ecosystem.
We have proof of what a single partnership can do. Now we have a chance to do 10 of them. It is insanity to say no for a deal where each $1 spent is matched by $3. Nothing that is happening with HIVE marketing anywhere on Earth can get the onboarding results of an entire Web 3 community joining HIVE with thousands of users in a matter of few days.
I do not understand how exactly this will incite people to buy HIVE? Because this is what the ecosystem needs, people to BUY HIVE, not mere users coming here to partake in the rewards from the reward pool. We do not need more users who are going to get HIVE (or XYZ) and then SELL. We need more people who have an incentive to BUY Hive. Can you explain why this proposal will lead more people to buy more HIVE ? Because it's not clear at all.
I would love to see this answered.
Yeah, me too 😄 See what I've found in the other comment
I looked. Not super impressed.
Edit For clarity I didn't mean I'm not super impressed with the comment and what was presented. I meant I'm not super impressed with the results of the initiative with the amount of money involved.
Yes, neither am I. I understand why it's extremly good for InLeo and its team, but it doesn't look like the "win win" they present it to be, but more like "Hive pays, InLeo reaps the benefits"
Thanks to another comment here I found this analysis by louis88, from 22 days ago.
https://peakd.com/hive-139531/@louis88/having-fun-with-data-13k-mau-i-dont-know
Out of the 18 000 accounts created by InLeo last year, only about 600 have interacted with Hive more than twice and very few have built a meaningful HIVE POWER balance. The highest seems to have about 6600 HP and the second one is already around 2500 HP only
If we add the HP balance of all the 18 000 people onboarded by InLeo last year, are we going to see a return on the investment made by the DHF? I bet NO
Hence this proposal is not worth the money it demands.
I thought the last proposal was a no-brainer. This one is even more so. You are obviously putting a lot of skin in the game and are using an already-proven concept to grow the ecosystem. Easy yes for me. The time is NOW to break into the mainstream. We are at the very beginning of another bull run, where once again, for a fairly short period of time, millions of eyes will be on crypto. Let's do this NOW so as many people as possible see it while crypto is in favor!
By the way, is this a new proposal? In other words, do we have to vote again if we already voted on the last one?
Thank you for the continued support, it means a lot!
Yes, we are on the verge of a bull run for alts. The time for Hive to step up and make a splash is NOW. It's more important than ever before that we make this happen.
The Dash integration was insanely successful. Now we need to scale up and do this 10 more times
also no you don't need to revote if you voted before. All we did to the proposal was write a follow-up post and reduce our requested DHF Funding amount from $480k to ~$240k
Inleo all the way with full support
Thank you!
Voted
Thank you for the support, it means a lot!
We build together
INLEO has my 100% support!! Keep up the amazing work.
Thank you @tsnaks! 🦁
lets go
🦁
i really liked the community and the platform the way it works and the communtiy are really unique,creative and most importantly healthy
Awesome Fracking Sauce :)
The most common feedback I've encountered was "I have doubt's about the outcomes of the last proposal, which promised onboarding active users, who post X posts/comments".
That's a bit of that last proposal:
Are you perhaps planning on publishing more details data on this topic? I am sure it could persuade people better.
The most detailed analysis I run into so far (and I didn't really look for any tbh), is this one by @louis88.
@llamathreads Give me bullet points ybof all the reasons sI should give my valuable vote to this DHF (Decentralized HIVE FUND) Proposal above!
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@leofinance the capital match is reassuring. With some of the choices made by the Thorchain and recent developments is there a still an upside to comingling branding?
I am supporting the proposal with my modest Hive Power.
Is there a description in another post on what form the marketing will take, and what it might look like?
Voted for the proposal @khaleelkazi 👏🦁
Just went through all the exciting projects you have planned for 2025, and I can't help but support the incredible work you're doing. You're becoming the go-to gateway for crypto worldwide, bringing together diverse communities in a way that few can. From AI-driven content research to a TikTok alternative that simplifies monetization for everyone, and even Twitter sync—there's so much innovation to back. As a #Splinterlands player who has gone even deeper into the ecosystem this year, #Hive and #inLeo reaffirm that I'm exactly where I need to be!
Once started, it would be nice to see if this brings some new users to hive, like use some ref code to let know they came from all these advertising, just to give an idea if in the end it has been worth or not
That's very impressive
Voting to support this. I'm not a fan of INLEO, but at the same time I'm convinced that we need to promote Hive via partnerships. $240k for cooperating with such big names is a good deal.
This has my support... VOTED✅
I have voted for the proposal. All the best to INLEO team.
You still had me at hello!
The proposal have my support, great works going on!
I have been critical of Leo in the past, and very much did not see the value or trust the data in the prior request for funding - but I'm impressed by the steps taken here so, you have my vote.
I love that inleo is trying to onboard other players that are already familiar with crypto. There is great potential if we do this together - project like #HOC #DUO #CENT have great synergy with a platform like #inleo that aims to onboard new users.
Onboarding is only part of the puzzle we need to welcome and help them to make #hive their new home.
On this proposal I think it is a great move to the commitment from INLEO and finance half. We share the benefits so let's also share the cost.
100% yes for me.
Done!
👍
Great work, supported!
Voted today. Thank you for your hard work and dedication, even using your own money to get hive more users. Not only hive will get more users but will get higher value toHive