RE: LeoThread 2024-11-21 08:32

This is not a book about telling your company's story. A book like that would be a waste of time. Customers don't generally care about you story; they care about their own.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

What follows is a seven-part framework that will change the way you talk about your business and perhaps the way yo do business.

Each year we help more than three thousand businesses stop wasting money on marketing and get their company growing by helping them clarify their message. This framework will work for you, regardless of your industry.

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@adambarratt 69

9 months ago

From the book Shoe Dog by Phil Knight, founder of Nike, on the power of belief…

Driving back to Portland I’d puzzle over my sudden success at selling. I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside.

So why was selling shoes so different?

Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in.

People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible.

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@adambarratt 69

9 months ago

https://inleo.io/@adambarratt/book-babble-1-my-reflections-on-shoe-dog-a-memoir-by-the-creator-of-nike

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@adambarratt 69

9 months ago

Video review of Shoe Dog by Phil Knight, from Tom Bilyeu of Impact Theory:

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@lisamgentile1961 70

9 months ago

My life is politics, reading books and exercise. Pierre Poilievre
Read more at https://www.brainyquote.com/search_results?q=reading+books

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@lisamgentile1961 70

9 months ago

I'm constantly reading books on God or the absence of God and atheism. Liam Neeson
Read more at https://www.brainyquote.com/search_results?q=reading+books

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@lisamgentile1961 70

9 months ago

You stay teachable most by reading books. By reading what other people went through. Jim Mattis
Read more at https://www.brainyquote.com/search_results?q=reading+books

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@lisamgentile1961 70

9 months ago

I need to continue reading books, and I like to learn about different people in the world, different people with success in and outside of football. Unai Emery
Read more at https://www.brainyquote.com/search_results?q=reading+books

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@lisamgentile1961 70

9 months ago

I've discovered writers by reading books left in airplane seats and weird hotels. Lee Child
Read more at https://www.brainyquote.com/search_results?q=reading+books

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@senorcoconut 70

9 months ago

How often does that happen?

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@senorcoconut 70

9 months ago

I'm listening to the Rise and Fall of the 3rd Reich... it's a very insightfullisten so far.
I'm only on the

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@adambarratt 69

8 months ago (Edited)

https://inleo.io/threads/view/lisamgentile1961/re-lisamgentile1961-x9mkiuii?referral=lisamgentile1961

How to Have a Good Day by Caroline Webb
Deep Work by Cal Newport
Subtract by Leidy Klotz
Know Thyself by J. M. McDonough
3-Word Rebellion by Dan Kandel

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@adambarratt 69

8 months ago

📕 'Deep Work' by Cal Newport

How do we go deep, avoid the shallow, and be productive? Let's ask Cal!

Here we have a book that it's safe to say is fundamental to any success. And if you want to do anything particularly grand or meaningful, you certainly need to get a handle on the ideas discussed here in some shape or form…

There's a lot of repeating of the same central tenet, that being staying focused and avoiding distraction which is reinforced throughout the book with examples and case studies.

In the age of coworking, coliving, co-this and co-that it is something worth thinking about. These things are coming more in to play due to more people working remotely but still wanting the human contact.

More deep work in our lives has to be prioritised… a must for 'knowledge workers' wanting to be at the top of their game, especially with the advances in technology!

We dive deep in the article linked below 👇

#leobooks #tomastery

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@adambarratt 69

8 months ago

https://inleo.io/@adambarratt/book-babble-21-deep-work-by-cal-newport

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