The LEO Master Plan

It's been about 2 years since I wrote a major vision for the LEO Ecosystem. 2025 has brought us to an interesting moment in the LeoVerse. It feels as though we are on the verge of a major stepping off point.

In my opinion, we have built an incredible path forward for our ecosystem. We've spent the past 6 years building the best Web3 Social Media app possible. The vision of Project Blank became a reality: the first true microblogging on-chain at scale.

Project Blank has since evolved into INLEO which is a thriving social platform that generates real revenues.

LEO 2.0 aims to solve the 1.0 tokenomic shortcomings. Having an inflationary rewards pool is a great way to distribute a token to early holders, but it doesn't do so well at accruing long-term value. Why? Because the token is being continually devalued to pay content creators to continue to do that which they are already doing. We've seen this experiment play out and in my opinion, we have "squeezed the juice" of this setup. Meaning, the real value in it is fairly launching and distributing a token to thousands of unique holders from all over the world.

Now, we are presented with a great opportunity to take this fairly distributed token out into the wild and start actually accruing value while creating a deflationary effect around it.

Our master plan to make LEO a $1B economy is as follows:

1. Build a great social web3 app that generates revenue and buys back LEO while giving the community a place to gather (done) ✅
2. Build the best cross-chain DEX Web App. Pay 100% of revenue as USDC to sLEO - https://leodex.io (in progress)
3. Build the best SDK for cross-chain (very soon)
4. Build the best mobile app for cross-chain (soon)
5. Build the best POS system for cross-chain payments (soon)

Broadly speaking, this is how we'll achieve a $1B economy. There are a lot of sub parts to these main parts, but these are the crux of things: launch LEO 2.0 to end inflation and turn on all the forms of revenue buybacks we have built into the LEO Economy and then launch and simultaneously scale the above 5 aspects of our ecosystem.

LEO 2.0

LEO 2.0 is the critical lead domino here. We've spent 6 years creating a fair launch for the LEO token. Now it is fully distributed and in the hands of our community. There are no VCs. No token locks and no team fund.

LEO is a totally fair launch token. On June 25th, LEO 2.0 will launch (track it in real time at https://leodex.io/leo).

LEO's block rewards (inflation) will be set to 0. The ability to turn it back on will be destroyed. Any outstanding, undistributed LEO will be destroyed.

The final supply of LEO will be exactly 30M LEO tokens. From the day 2.0 goes live, LEO will be deflationary. The LeoBridges (heLEO, bLEO, pLEO) will begin burning 100% of their revenue (a 1-5% fee that gets charged each time someone bridges LEO).

LEO 2.0 is a huge deal. It is a 180 on the LEO economy. To learn more about it, read the main blog post here for all the details.

Build the Best Cross-Chain DEX Web App | A $10M Per Year Opportunity

With INLEO in a fully sustainable place and LEO 2.0 going live on June 25th, you've seen our sights set on building the best cross-chain DEX Web App in the space. Centralized Exchanges reported spot volumes of ~$20T annualized in 2025 so far while DEXes are reporting close to $4T.

Keep in mind, this is spot volume only. It doesn't even include derivatives including perpetual futures contracts which have over taken spot trading in terms of volume and doing vastly more.

The growth of Hyperliquid has reshifted everyone's attention to the new age of crypto - on-chain and cross-chain trading.

This positions THORChain, Maya Protocol, ChainFlip, Rango, Relay and other cross-chain protocols and aggregators in a truly incredible seat of opportunity.

At the heart of these is yet a bigger opportunity: who can build the best User Interface and User Experience to tap into the world of cross-chain trading.

Enter LeoDex.

Using only THORChain as an example, the top 5 apps are earning north of $5M per year in affiliate fee revenue. LeoDex has become a focus of ours since April of 2025 and we are already a top 15 THORChain UI. We're quickly climbing the ranks and our goal is to build the best Cross-Chain Web App for this space.

Achieving the best UI/UX is no easy mountain to climb, but achieving it and breaking into the top 5 earners across these protocols will bring $10M per year to the LEO Token Economy (combining the projected affiliate revenue of each 5th place earner for the 5 protocols mentioned above).

At a 20x multiple (quite common in the industry, this would value LEO north of $200M in market cap. With 30M tokens in circulation, this would be ~$6.66 per LEO.

110% of our team's focus is on building the best cross-chain web app for THORChain, Maya, ChainFlip, Rango and Relay right now. We will hammer this point until it is at Earth's core.

the $10M estimate assumes 0% growth in cross-chain swapping over the coming years (more accurately will be a double digit per year CAGR).

Build the best SDK for cross-chain (very soon) | A $15-$20M opportunity

The technology we've built to run the backend of LeoDex is what we call "LeoKit". This is very similar to SwapKit which was built by the Thorswap team from the THORChain ecosystem. SwapKit currently processes roughly $30M per week or $1.56B per year, generating somewhere in the realm of $15-20M per year (dependent upon the fees charged to integrators - as it is non-linear).

LeoKit operates almost identically. We've already built it and will continue to refine it as the backend that runs LeoDex. As we continue to focus on building the best Cross-Chain Web App, we'll have the unique opportunity to refine LeoKit and prepare it for other integrators.

Any app owner will be able to tap into LeoKit and run cross-chain routes for the aforementioned cross-chain swapping protocols and aggregators in just a few lines of code. A small % fee will be charged by LeoKit and 100% of that fee will be sent as Arbitrum USDC to the sLEO staking contract.

Build the best mobile app for cross-chain (soon) | A $10M+ Opportunity

THORWallet is a mobile wallet app that focuses on Cross-Chain swaps for THORChain. They are on pace to do ~$8.2M in swap revenue from THORChain alone in 2025. This figure has been growing exponentially over the last 52 weeks.

There are a handful of other mobile apps that have been built and are also seeing some early success. Building the #1 Mobile Wallet App for Cross-Chain trading represents a $10M+ opportunity at a bare minimum if you can even surpass the current functionalities of what is out there right now.

LEO isn't about building what other people have built though. The cross-chain mobile app we're currently building is geared toward normie and advanced traders. Our intention is to pit it against Robinhood which has a market cap of $72B at the time of this writing.

We believe we can build a DEX Mobile App that is vastly superior in terms of UI/UX, pricing and convenience as compared to Robinhood. The $10M/year estimate on potential inflows to the LEO token economy only assumes we surpass the current #1 Cross-Chain Mobile App on the market. We believe that by the time LeoDex reaches the Mobile market, we'll have an application that can rival TradFi.

Remember the mission of LEO? To democratize financial knowledge and access. Access is key to our mission statement and we believe a killer mobile app will achieve this and bring cross-chain, seamless crypto trading worldwide.

Build the best POS system for cross-chain payments (soon) | A $1B+ Opportunity

$1B might be understating the potential of building a killer app for payments. If you remember a blog post from @leofinance dating back 4 months ago, we deployed a pilot program for our new POS hardware + software.

This point of sale system uses cross-chain as the background to seamlessly handle payments. In fact, the first form of this is LIVE (and has been LIVE for nearly 6 months) on https://inleo.io/premium.

We allow any crypto user to pay for INLEO Premium using ANY form of crypto:

1. BTC
2. ETH
3. USDC
4. USDT
5. DASH
6. ...

This payments platform we've built is a payment processor that takes the input crypto from a user and autonomously converts it to the desired output of the merchant.

For example, on INLEO we want to receive HBD as payments for premium but users can pay in USDC. How is that possible?

1. USDC comes in to LeoMerchants from the customer
2. USDC is swapped through LeoKit's cross-chain routes
3. HBD is outputted to the designated merchant account (@leopool on Hive)

We're refining our POS system and piloting it with local stores as we speak. This is tough problem to solve as it requires both a hardware and software solution.

The LeoDex mobile app is a critical domino in making this a reality. Having a seamless mobile wallet app to tap into this POS system will help us expand it to merchants worldwide (allowing them to process payments without any hardware, using only the application to generate a QR code to process customer payments).

The LEO Master Plan

So now you see the master plan to take LEO to a $1B valuation:

1. Build a great social web3 app that generates revenue and buys back LEO while giving the community a place to gather (done) ✅
2. Build the best cross-chain DEX Web App. Pay 100% of revenue as USDC to sLEO - https://leodex.io (in progress)
3. Build the best SDK for cross-chain (very soon)
4. Build the best mobile app for cross-chain (soon)
5. Build the best POS system for cross-chain payments (soon)

Any questions?

Posted Using INLEO