Can we protect our digital assets in an invisible way? And how much would it cost?

I stumbled upon a very interesting tool today.
What would you think about 'taatooing' your digital content? (No, there is no typo here)

I saw a recent tool added in of the sites I am checking, Futurepedia.

Taatoo

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What is taatoo?

Taatoo offers digital image protection by offering an invisible watermark on our images. This is powered by AI and it ensures that our photography will be respected and not resized, cropped, edited in any way. For now this is only possible for images but the team is probably working on videos and other forms of content.

What this watermark does, is adding hidden information in the image without those being visible to the naked eye or altering the photography. This ensures that the digital creator and their copyright information is well protected.

(At the moment I do have a question about it. What if someone steals a photo from me and adds this protection? Will I ever be able to prove that it was not his in the first place?)

There are a lot of questions to be answered and the only way is to test this (which I will do in a follow up post, let me know below if you have already done it and if you would be interested in this)

Pricing

What about its price?

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As you understand it is not very expensive, but when it comes to a batch of images it could be costly.
I have not seen them offer any packages, but they are new, so I guess they probably will offer more options in the future.

Limitations

  • Maximum size of 3mb
  • Images only for now

NFTing or Taatooing?

I read the FAQs and found this question with reply

Is it like NFT ?

Thank's god no. NFT are using cryptography to add a "lock" on your image, when your image are beeing read (aka: unlocked), your image can be downloaded and replicated infinite times, Taatoo help you protect your images with pure "binary" manipulation without any cryptography needs

What are your thoughts on it? In just a second, they are cancelling cryptography as a way to protect one's digital rights! NFTs was a whole technological jump that happened and even thought it is not as hyped any more, it still exists and has found applications in a number of other fields.

Link to the app: https://taatoo.app

And please let me know your thoughts, I will appreciate your time!

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12 comments
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Interesting. It's good to see AI helping to protect copyright rather than breaching it as I described in My Book Has Been Scraped by AI.

On a slightly different subject, did you know you can encrypt and password protect PDF documents?

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Hi, thank you for dropping by!
Its good to think of protecting rights, but everything is becoming more and more difficult as the time passes!
What if I apply that and then someone screenshots the photo instead of saving it? There are many things to consider I guess and still a long way to go.
I was aware of encrypting pdfs, yes - I think it is available for sometime now
Hope you are well!

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Yes, it will always be difficult to protect rights. I'm fine and will be having lunch out today. I hope you are also well.

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Oh this is going to be a very useful thing for photographers. I like that the watermark is invisible, that way it does the branding and ownership work without taking any portion of th art. But what if someone else puts their watermark on my photo first though, that could be a problem, a big one !LOLZ

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Yes, some of my thoughts too! Really, tough to tell..
I have some theories about it, maybe I will share with a new post :)
Be well!

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Since the taatooing is invisible, how does it stop people from editing or cropping the image? Or is there a mechanism to check and see the invisible?

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I am not sure about this technicality, it is not thoroughly explained. I think that this is creating more hype and I think we should wait for more clarifications soon.
I read some nice ideas and comments here, maybe I will point them to my post. hahaha

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