Ripple's Media Strategy on XRP Revealed
CTO of Ripple David Schwartz recently outlined media strategy of the firm regarding misinformation about XRP during its legal battle with the Securities and Exchange Commission of the United States.
David Schwartz emphasized that Ripple relied on its community, the "XRP Army," to convey accurate information, despite the challenges of addressing false narratives directly due to legal constraints.
The "XRP Army," plays an important role in the company's media strategy by acting as a grassroots support network to disseminate accurate information about XRP, particularly during legal challenges.
The company differentiates between helpful contributions and baseless claims in the XRP community by carefully monitoring the discourse and assessing the credibility of information shared.
In order to preserve its reputation, Ripple is cautious about responding to potentially harmful claims, even though the XRP Army aids in amplifying positive messages.
According to Schwartz, that while they are aimed to avoid amplifying unverified claims, this approach sometimes backfired, accidently giving more exposure to inaccuracies.
Ripple keeps navigating these challenges while fostering a favorable narrative around XRP.
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