Ask Leo - What social media strategies will save my business?

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Dear business owners of hive, This will save your business; take it seriously in the real life space. Whether you agree with me or not, you have two core objectives for using social media:

1. To be seen and known as an expert.

2. To convert your target market followers into clients.

But there's a problem; your content. Listen to this: As a graphic designer who wants to position your brand for objectives 1 & 2 above, the kind of content you put out on social media will be VERY DIFFERENT from the kind of content I write for my audience. As a social media manager, the kind of content you put out on social media will be VERY different from the kind of content a graphic designer will write for his or her audience.

As a digital marketer, the kind of content you write for your audience will be VERY different from the one written by a Virtual Assistant. I can go on and on, but because you don't know this, you keep writing haphazardly. You keep juggling between content, and you keep complaining that you're not getting enough clients from your posts. Think about it: How do you want your target audience to know that you're an expert in your niche when your content is too generic?

How can I believe that you're an expert in social media management when your Facebook timeline is replete with content about your church program? You go to parties, flood us with beautiful images of everything that happened, yet not a single moment is dedicated to showing us that you're the main deal. How on earth do you intend to build social recognition for your work?

Magic? Prayer? Or through 'apian-way'? If you truly want to do social media as an expert for any business, at least 80% of your content should be dedicated to your niche-related information. It should be dedicated to helping create that perceived value as an expert. My friend, you're not a 'jack trading all services. Happy New Year