THE HIGH COST OF YOUR ATTENTION

Attention is money.
Social Media is a product.

Recently, I came across a thought-provoking YouTube video that delved into the harms of social media and the potential consequences of its overuse. While the video primarily focused on the dangers of these platforms, it also shed light on the underlying mechanisms that keep users hooked. It made me realize how much of our lives we unknowingly surrender to these digital spaces, often without understanding the true cost.

What many people fail to recognize is that social media is, at its core, a product. Its purpose is to keep users engaged for as long as possible. The longer you stay glued to your screen, the more you’re paying—not in cash, but in something far more valuable: your attention. Attention is a costly currency, and when we spend hours scrolling through feeds, we’re essentially handing it over to platforms that profit from it.

Think about it: it takes a lot to capture someone’s attention. Yet, when you buy a smartphone and start using social media, you willingly give your attention to these platforms. The more you engage, the more dopamine your brain releases, creating a cycle that’s hard to break. This cycle is designed to keep you coming back for more, even when the content you consume isn’t beneficial.

Unfortunately, much of what fills social media is negative or unproductive. As you scroll, your brain craves more stimulation, leading you deeper into the endless feed. But every second you spend scrolling is time—and attention—that could have been invested elsewhere. This is why social media awareness should be a priority, not just in schools but in communities everywhere. People need to understand that every like, comment, or share is a transaction where they’re paying with their time and focus.

It’s disheartening to see so many people spend hours online consuming content that doesn’t contribute to their personal growth. Yet, the same platforms that drain attention could also be powerful tools for learning, networking, and even income generation—if used wisely. Imagine if this knowledge was taught in schools, from secondary level to university. Students could learn how to navigate social media intentionally, understanding the value of their attention and how to invest it in ways that benefit them.

Ultimately, your attention is yours to control. Be mindful of where you direct it. If a page or account isn’t adding value to your life—whether through knowledge, wealth, or meaningful connections—it’s not worth your time. Seek out content and communities that enrich you, and remember: every scroll is a choice. Choose wisely.

In conclusion, social media is a double-edged sword. While it has the potential to connect and empower, it can also drain and distract. The key lies in awareness and intentionality. Guard your attention like the precious resource it is, and use it in ways that truly serve you. Until next time, see ya!