The Sneaker Battle - Trump’s Brand Takes a Stand Against Counterfeits

It's quite a story and something I thought would be interesting here on Hive as my blog for today.

The signature sneaker line of Trump, made by a company named 45Footwear LLC, has been making waves since it was launched in February 2024. The sneakers come in three styles for between $199 and $399. Most spoken of are the limited gold versions, which sold out within two hours. Imagine that!

They could sell 1,000 pairs of those gold high-tops; now, they're taking pre-orders for another 1,000 pairs. It's palpably clear that a number of people are excited about these shoes.

But with success often come problems.

Counterfeiters trying to cash in on their popularity. The LLC has decided to file a lawsuit in the US Federal Court in Arizona, with the end goal of putting a stop to fake sneaker sales and protecting its trademarks.

These counterfeit shoes are mostly being sold on different online platforms by sellers based outside the United States, and they mostly go for $99. That's a massive drop from the original price of $399. The company doesn't just want them to get off their backs with these counterfeits, they'd like to retain the profit made by these counterfeit sellers or damages of $2 million per unauthorized use of their trademarks and $25,000 per copyright violation.

It is a considerable sum, but it displays how serious one is toward securing his brand.

What is more interesting is that 45Footwear LLC deals not only with sneakers but also perfumes and clothes with Trump's name and image. This increases the need for trademark protection and not selling fakes to customers.

The lawsuit is rather strategic. This month, the first batch of limited sneakers is scheduled for shipping; $199 styles will ship in August. These shoes are made to order, long lead times are part of the deal.

By cracking down on counterfeits now, the company wants to ensure that its customers receive a real deal and that their brand's good reputation is maintained.

I find it quite intriguing how much noise in the sneaker market was created by a past president.

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