RE: Week through Adrian's Lenses (17 - 23 May 2025)
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a) Retention by activity
qualifies if there has been an activity in the past 2 months.
That means the retention of the current year will always be higher than retention of the previous years, because it includes current activity of recently onboarded users. Maybe this stat should not take into consideration users onboarded in the last 30 days? Since they are new, we can't really talk about "retention" in their case yet.
Super retained is an account that qualifies for both.
Thanks for clarifying this. It was the thing most unclear to me from everything on the chart.
Thanks for all the explanations! Appreciate it!
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The skewness of the recently onboarded users is necessary because what the newly onboarded person does with the account is critical. Sure, they will have an activity up, but are they buying HP? That is critical information.
Case in point: The chart does not show it yet, but it is extremely important to know whether the new user is just delegating, following a trail, interacting with the game, or making posts. It also gives us a good idea of what the onboarder does once they have onboarded a user. If we were to ignore the quality of early education for the onboarder, then we can identify that as a gap where said onboarder can improve.
Evidence-based criticism to the onboarders. That is the objective of this program.
How about that: you make a separate stat for the last 30 days for the new users (which will obviously have very high activity retention), and keep the current year's stats always without the last 30 days. Otherwise, you can't reliably compare year-over-year retention rates.
That sounds like a very good plan going forward that will reveal good information to share to onboarders and the community.