RE: Multimillionär verrät: So schaffst du es Neureich zu werden/ Multimillionaire reveals: How to become newly rich
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In your business you have to treat your customers very well so that they come back and as you also say you always have to pursue plan "A" because that will make it more economically profitable in the long term.
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Every entrepreneur can only be successful in the long term if they are fair and friendly.
I'm not saying that being self-employed is easy. The first three years are especially hard work. Once you get through that, it gets easier. You can only survive those three years with perseverance and reliability!