RE: What would you change about Hive?
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I went through discussions and noticed, among other common themes, that name and marketing stand out too.
In my opinion, we should promote products on ecosystem and not ecosystem by itself. Products being Ecency, Peakd, WorldMapPin, Splinterlands, Golemancer, Holozing, ... whatever. In the end, users shouldn't care about Hive. It's just a tool. They, and designers/producers should care how this tool is being used.
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I agree with you that it's a bad idea to promote an ecosystem instead of promoting a product. What I see as unfortunate is that most of the apps on hive don't really have a viable business model. Most of them rely on the DHF to function. If an app would be generating real income, they would have an incentive by themselves to recruit people from the outside. Again, I come to the realization that the DHF should be eliminated :-)
That's another common theme, yes. And they are all interconnected.