Thinking about a "HIVE Volunteer Experience" - as Marketing?
A lot of talk, a lot of work, a lot of "spend", a lot of social consternation about DHF governance - the what we spend and why we spend and what we get for spend and etc etc etc. But we are pretty sure that "marketing", "adoption", "onboarding" are things that we want. As I continue to dig deeper, test and iterate - I think there are some very good ideas - "We have good tech", our thing is useful/util - there is utility here.
But how do we "tell people about it". That, is a question about narrative. I never have the same conversation about HIVE twice - but there are some key touchpoints.
As I have been thinking about "Marketing" as a service, its got me thinking about "marketing" in general. Its all connected, in my head at least, and we have a lot of pieces but we need more organizing agents to be ever more nimble in ordering our chaos.
We have a great story - if we can get the right bits in the right order, and in order to talk about it, it kind of helps that you learn about it. There have been a lot of efforts to "make it so easy you don't have to learn", but I am not sure that is fully sustainable either - each place will always need "leaders" in the sense that someone has to be willing to dig into how it all works, or at least get comfortable with figuring out who to ask.
Our "decentralized" unity gives us some power to talk at people from several different angles, and I feel like I have developed somewhat of a natural feel for it - but natural social knacks are not marketing plans, we have to identify "how" to talk about "it", once we figure out what "it" is.
And its more than one thing, so any effort at "marketing" might be well served to identify them and perhaps even take them one at a time, because often mucho abarca, poco prieta.
I have been observing a lot the hotel for which @buttcoins may be famous, even if he is not famous on HIVE for this - he dedicated many years of his life building a system, a community of systems, that integrate and provide value. I have learned so much, by observing, interviewing and yes - even participating! And through many conversations and meditations about the topic, I am now talking to my friend Claude about a possible "program" - whether some version of this is implemented here in Guatemala or not, doesn't really matter - these are iterated and replicable models that might serve to inspire other people around the world.
A "volunteer" experience, with integrated HIVE training. The hotel ecosystem accepts HBD, and the stickiest of the onboards are the #nomadlife type users that have interesting stories to tell and an android phone full of amazing photos.
Here are some of the key points Claude thinks we should emphasize:
Our phase 1 "HIVE Hub Hotel" experience has wound to a close, but we still have a few days left to contemplate about what replication would look like. The Volunteer position is naturally suited for this, the volunteers "train each other" in many ways, like passing a torch.
One of my key takeaways from the Guadalajara to Guatemala experience is that by staying longer in an area we were able to gain much more traction and impact that a quick burst of do-or-die energy. If we integrate a "Journey of a Hivian"-style training program into an already self-sustaining hotelier volunteer management program - could this be a marketing gold mine?
I think there is definitely a template here for success!
Hi, Hive marketing is a topic that I think a lot about. My recent experiences on the Slot Art festival, where I had Hive workshops and I have spoken with people about Hive at booth jus solidified my previous view that Hive marketing is deeply personal and complex thing. As there are no two identical Hive conversations, there are no two same stories about Hive from Hivers. It's is something slightly different for each of us, and this is good in my opinion, and it shows in a way that Hive can be much more than it is now.
Another marketing points might be basic layer for the network state and slow life version of social media for people fed up with digital feudalism. People are starting to get this higher level metaphors, and there will be only greater need for Hive in the nearest future.
Marketing is key! 🤔 Love the focus on utility and getting the narrative right. Let's spread the word! 🚀
I think one of the things we as Hive need is more ways to use HBD to buy daily stuff.
My logic is, lot of people can't or won't put money into the ecosystem if they don't have easy ways to use that money (or the ones they are making) into things they need
$WINE
I have been watching with keen interest the work you guys have done over there with the hotel initiative and it's awesome. I couldn't agree less with the thoughts above. First a deep understanding of Hive. Conveying the right values of the Hive based on audience, ongoing mentorship and long-term efforts.
Like you mentioned, the weak point of decentralization is the lack of taking responsibility. In centralised systems, the head of marketing won't bother about production quality but focuses in taking the marketing department to the top. But in web3 like Hive, no one has any clear-cut roles or job objectives and it's a problem. But we could fill in for all those roles especially marketing.
I have always had great interest and pushed the Hive narrative to whoever will listen. I consider myself a volunteer or leader in Hive marketing in my small circle. And would be glad to see more Hive friends take on more marketing responsibilities for the growth of our beloved ecosystem. The potential for growth is always huge
@topcomment
I give quite a lot of thought as to how best to explain and describe Hive in a way that is informative, engaging, and succinct, and I've certainly gotten better over time, though I'll say that it's often so far beyond what a lot of people know that they often need a lot of explanation about many basic concepts, even before getting to why Hive is such a useful place to be. I think that the template that you mentioned does have a great deal of potential indeed, and I'd love to see lots more places where this sort of Hive onboarding, education, and direct experience are operating. 😁 🙏 💚 ✨ 🤙
Hive marketing is something that has been neglected in the ecosystem for a while now. I am glad to see new initiatives being introduced more often than before on how to get hive to the rest of the world.
People need to know more about hive
It's fascinating to see how you're connecting all these dots and exploring new ways to integrate HIVE in different contexts.
The idea of a volunteer program with integrated HIVE training sounds like an incredible opportunity to expand your reach and attract more interest.
!ALIVE
!HUG