I did a thumbnail test for my youtube video.

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(Edited)

So while uploading my previous video, which you can check out in my last post or on my youtube channel, I quickly tried to add my head to the thumbnail in order to add some personality.

I chose an image that was easily available, already in Canva, and cut it up to show just my head, ending up like this:

Doing the Work stardew valley in real life pruning agroforestry farm.jpg

Bing bam boom, I was done and started uploading. But here comes @ecoinstante - "Why would you use that photo?"

According to her, I look quite untrustworthy in this picture, the dark glasses not helping here. She preferred another picture - so I headed straight to the archives. And I found it - the most innocent face I have ever made. I could be amish here, with that big ol' beard and artisanal hat.

Doing the Work of Syntropic Agroforestry on the farm.jpg

You can maybe even see in my eyes, the genuine honesty and emotion. Surely, my wife said, this beautiful trusting face would attract more clicks. I was not convinced, but convinced enough to conduct a thumbnail test.

For those of you wondering, this is my last picture with Umi (cut out) and her son Valentin, our first and last horses forever. They taught me a lot, and the most important lesson was that having a horse was dumb, maybe the dumbest thing I had ever done. I may have learned something too about all the people who recommended the horse to me as essential, but that's a topic for another article.

Well the results are in, albeit with low confidence.

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Now, I don't want to put too much importance into this, I will have to do another test later with a much wider video, which might have some luck involved too. But I was suspicious from the beginning, people don't pick youtube videos like they pick their husbands.

I kind of thought that if I looked a little less trustworthy, I'd probably get more clicks. Few, I suspect, want to see a nice (young) amish farmer doing nice old things in nice old ways - its sounds boring, and poor, whether that is true or not.

Well, 60/40 a blowout is not, especially on the video that got the least impressions of my last 5. But I would be interested in what you all think. Not as a person - as a thumbnail.

Which is more clickable?

Freedom and Friendship



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16 comments
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(Edited)

The first thumbnail is way better in my opinion, the background image on the photo of yourself matches the background of the main thumbnail image very well.
Also to me the the first Thumbnail gives me vibes about a more interesting and funnier video, while the bottom thumbnail gives me vibes of a slow moving rambling video.

!BBH

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An innocent face will not increase your click-through rate, the thumbnail must be attractive and you must look smart. Apart from that, the thumbnail should make the viewer very curious and watch the video. This is very difficult to do. However, if you try, you can definitely do it. Combine interesting things at the beginning of the video so that the viewer is hooked, this will increase the watch time

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The one with the hat you look like a farmer who knows what he's talking about.

The one with the sunglasses you look like you're a hiker passing by the farmers place.

They're both good, but if I had to choose, I'd lean towards the one with no sunglasses and hat.

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Honestly, this whole process is fascinating.
It's incredible how much thought and testing goes into something as seemingly simple as a thumbnail.
I have to say. I can see both sides here, The "innocent amish" look definitely has a warm, approachable vibe, but I also get the appeal of the edgier, slightly mysterious "dark glasses" look.
Maybe it depends on the audience and the vibe of the video itself?.

!DIY
!ALIVE

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I agree with you, even the different answers here are very illuminating. I think it is the case where it depends on the person. And in the end, the most important thing I am doing is increasing the video quality.

But how much of the process depends on the thumbnail is really incredible.

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@edgerik just sent you a DIY token as a little appreciation for your post dear @ecoinstant! Feel free to multiply it by sending someone else !DIY in a comment :) You can do that x times a day depending on your balance so:

Don't be shy - share some DIY!

You can query your personal balance by !DIYSTATS

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(Edited)

That video did not do as well because the thumbnail is too busy. Look at the size of person to other stuff in the thumbnails below

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