RE: Why do we struggle so much "marketing" HIVE?
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Why not have a category of "light" accounts for newcomers; allowing them to use Hive on a simplified basis, while the original account creator holds the keys, and the new user only gets the posting key and if they lose it, they can still recover it from the account creator.
Such users can even see their Hive growth (including rewards), but they can't do anything financial until they agree to a "full" account, at which point they get the keys from the account creator, who then shreds them.
It's basically a variation on the widely used "freemium" model.
Additionally, if someone starts a "light" account, uses it for a while and then abandons it... maybe after a year, the keys could be shredded and any unclaimed rewards burned.
This causes a bit of 'centralization' but its not a bad idea. Perhaps people need the 'half-way' between centralized (that the know) and the decentralized (that confuses them). Also I'm afraid this will need also some sort of layer of protection to avoid "password keepers" from abusing their power.
Agreed... to a degree.
A large part of the Hive population tend to be absolutely terrified of anything that resembles "centralized," but it becomes an extreme polarity that ignores/forgets the positive benefits of centralized systems. Very few things are 100% bad/evil. To put it differently, we don't need to re-invent the wheel, just make a better wheel...
oh totally, its all about balance. I'm just pointing out that once you have a centralized aspect, this might be great for marketing, but will complicate security and privacy... but I totally understand where you're coming from.
Now we're getting outside the box, lot of people get scared out there. Re-invention is necessary and as you have pointed out, those buzz words cause confusion and commotion. I like the 'lite' account idea and should be expanded on. Hell, built even. If only I knew a good dev that would do that. It's been in the void from screams for awhile and it is pretty sad that Ecency or PeakD hasn't done such a thing.