Wrong advertising
When I was a newbie in business, I always wondered why businesses spent so much on advertising. I felt this was a total waste. That money of course can be reinvested into the business to yield much profit was my assumptions. Well, it ALL matters how you understand the need for many eyes especially in a competing market. The Internet has brought about a global market and inter-transactions. This is something that those who spotted earlier are still enjoying.
This article is part A of what I will be continuing tomorrow, so let's focus much on some advertising flaws that limit business progress. Have you ever heard someone say I only thought you were doing it at a small scale level, I never knew you guys are into bulk delivery. Many times has a customer walked into my office and said this is beyond what I expected. I have been seeing your advert but I never knew it was to this standard.
Do you know what this means? opportunities have been passing you by in the past, they just voiced it out right in your presence. I am planning on going big on advertising this year. This is something I have been discussing with my business partner, we need to learn how to pull those big contracts, this is how a brand will manifest. Relying on individual services will not be able to scale our vision. Increasing our revenue depends on turnover and this time it's not basically how many show up but who exactly shows up.
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Let's assume they are planning to host a big ceremony and you are given a contract by them to sew, wash and brand all those clothes. This is what we call business, you can smell a good return on investment even at the very start of the contract. To be very sincere, very few of our customers know we are NOW targeting contract services. You know we started small and have gradually expanded, in the process there is a need to keep them very updated to avoid running out of opportunities.
In one of our recent meetings, this was what I asked my co-partner, 'what do we do?'. Many people limit their business right from how they introduce it to a client. For instance, I just met someone new and told him that 'I sew clothes'. Firstly, spot the mistake 'I', there are so many people doing individual cloth sewing in the neighborhood. I have reduced the company because we are a registered body. A company cannot be operated by one person which is very true.
In actuality, we are into bulk clothing services (involving laundry, sewing and branding). This signals something very different to that individual. It shows capacity to that client and also respect to what we are doing. 'I sew clothes' means I am here to ask him to give me his clothes to sew, whereas, the latter means we will step in when there is a need for a bulk delivery. Of course we also sew individual clothes yet this should not be the most prioritized.
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I have been running adverts on my media handles yet this was something I just spotted and termed it wrong advertising. Most times, what I send out is just a single product for the public to see rather than the bulk services. This makes customers not really know who we are and what we really do. This is what I had to draw attention to so that we can see the needed progress.
We are also recruiting advertisers and during a recent conversation with them, I have had to spot this mistake and correct it. I have also been seeing their advertising pattern, their target have been individuals whereas we are much interested in organizations. This was why we did a lot of refurbishing last year and also registered the company and I have to make it very plain to them. We are no longer a roadside business waiting for individual clients to do business, we pursue the big ones.
To conclude, let me add, there is still much to be done in terms of advertising. It boils down to money and the right advertisers. We have to continually push what we do on a large scale to the public. The need to make our client know we have moved from the former to the latter is becoming very compulsory. I don't want those situations of 'I never knew' to repeat itself. Doing the right thing the wrong way yields the wrong result.
I am convinced we will see a customer mindset shift and increased revenue overtime if we stick to the right advertising tactics. As I will always say, we learn everyday and it applies most to a field like entrepreneurship where you have to checkmate flaws and correct them.
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