The right people
Trust me, you need them because without them, life may be a continuous running around the same Circle. There are so many necessary things we often neglect and in the end, we will have to pay it, call it ignorant or whatever, there are pending consequences. I always like to think wide. I am a believer when it comes to the faith (follower of Christ) and also an entrepreneur. These two life patterns of mine have taught me a lot. I have come to realize there is more about life and secondly, life can be much easier if we just know the right dots to connect.
Speaking of such, I will be making emphasis on the need to get and work with the right people. Let's come to the world of business (I will be talking about personal people you need by tomorrow), this has been something I have discussed with my co-partner severally, it is the right audience that scales a business. We have had to put much effort into advertising just to fish out these people. Without getting this set of people, you may be settling for crumbs or perhaps heading the bankruptcy lane.
The growth of your business is tied to who knows your business. Let's say for instance, in a business of clothing and branding, who should be your target audience?. There is a difference between general advertising here and a niche audience. Of course you should do your best to throw your adverts here and there yet the concentration should be more on the niche audience. This entails who will need your service most and more importantly on a broader scale.
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The first we can set an example like walking down to a kiosk owner who is selling ice cream assuming to tell him you are involved in a clothing and branding business. At most he can do is to order one or two for his brand if you are able to do the right marketing. It is only on a fortunate day that you are able to get a good opportunity if they refer you to a pending contract that can get you tangible bucks.
This changes when looking at the latter, schools sew uniforms on a large scale, it is always in demand for them. Consider the need for branding these uniforms to show uniqueness maybe during their sport activities. So you need people who are inside the schooling system (proprietor, principal, head teacher) who can secure these kinds of deals for you. It makes work less easier for you as a brand, instead of sourcing for singles services which waste both time and resources, hitting these contracts solves the problem.
Another of such places to consider are organizations like churches, political, group initiatives and NGO's. We are looking at bulk work here. There are always activities going on in places like church. Before the twelve calendar month is exhausted, you should be sure of three to four of such massive demand. Campaigns on political movement are always on the move even after the elections are over. It is even much better during the period within the election month. NGOs also add to this, every place visited always comes with its unique dressing.
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It is something I am really putting into consideration. My concentration this year is on advertising and it should be the right one. Facing facts is very important if I want to come out successful as an entrepreneur. I have to build my confidence and do the necessary exploit to fish out just the kind of people that fit my business. I talked about 'how much to scale' in one of my recent articles and to get this minimum business kicker, it also has to do more in applying this.
I had such an experience yesterday, there was someone I wanted to inform about our new incorporation of branding into our business. I happened to meet him yesterday and when I introduced him to this he was very happy about that. The most important part was that he was ready to patronize us with promises that any demand henceforth from their association will be from us. He even stated if I had told him earlier, the last demand would have come from us. Maybe our machines never arrived by then.
To conclude, let me add, doing business is more of doing it with the right people. In the absence of this, it can be struggling upon struggling. When looking at the current economic situations, there is a need to do business and hit your necessary targets. It's indeed a big test that will come with bigger rewards. If you are an entrepreneur or a wannabe out there, there is a need to put this into your business consideration.
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