Advert views on different medias

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There are so many things to put into consideration when looking at the area of social media advertising. I am seeing a kind of shrink in this market precisely in our country and I am not surprised at ALL. I spoke about this earlier this year considering the present threats high tariff plans (mobile data and voice calls) will add to the economy. One thing leads to the other and entrepreneurs are facing some form of heat. Online advertising makes business look more easy, I mean you get both known and unknown eyes scrolling through your products/services with potential buyers on that list.

Personally, my most valuable web2 social media is WhatsApp. Trust me, I love to stay private and avoid thr unnecessary media noise. I just don't like those unhealthy post that other media just throws to your face when you are logged in. X is not much of a preferred media around here despite its population. Many of my friends and relations are jam packed on Facebook. How I wish I could push all these guys to the web3 world.

To be precise, this is not one easy task, these people have become so convenient on this early inception platform and despite how you may TRY to explain the positive attributes of web3, it seems boring to them. You can't force anybody anyway, you just have to do your own thing with ways to incorporate what is to your business favor. WhatApp is more private yet with its privacy comes less eyes. Only those in your contact list or who have your contact on their mobile phones can access your products and services.
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I have seen a massive decline in product/service advert progress in terms of customer daily views. One thing to consider also is the cost of data causing many to be able to go through many status uploads so they don't overspend on data. The other fact is that the customer base remains almost the same on WhatsApp since it is mobile number reliant. Actually, I have been doing my advert on both WhatsApp and Facebook but I mostly undermine doing this through my Facebook page.

Maybe I will have to reconsider, for the sake of the 'many eyes' advantage. As an entrepreneur, you are on the hunt for new customers and clients everyday. This means I will have to be more active on this platform than before; something I have tried avoiding for several years. In short the moment I found Hive some years ago, I wished all the people I needed could be just on this platform.

The disadvantage currently here is that friends here are more on a dispersed pattern. Adding to that, the entire Hive community is not yet large in terms of user base. It makes it difficult to advertise and sell products not to talk about rendering services. I hardly find people within my area on Hive ecosystem. As I earlier said, they are very ok with the old ways.

For sure I have people here who would have patronized my offline business, but how will they wash, sew or brand their T-shirts with me when they are in another part of the world? Think of cost, risk of transportation and time consumption that will be involved in the process. I guess this remains a big disadvantage of tangible products/services.

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Coming back to weighing WhatsApp and Facebook, I have to take this leap to throw more of my advert on the latter. We need new eyes if business must scale. Being surrounded by Web2er's is a fate I can't throw off in an instance. Anyway, we also have to appreciate how this early web inception has globally linked people aside from the fact that we know revenue is flowing in One Direction. Those who know how to make the most (entrepreneurs) are also doing in-house transactions through these channels to grow their business. Ignore the noise, focus on satisfying the masses with what you offer, repeat that again and again.

To conclude, let me add, I have seen a huge gap between my WhatsApp advertising and Facebook. As the company media handler, there is a need for a fast switch while still maintaining the latter. I know some customers who are all not a fan of Facebook social media (very few). And since they are few, it is not ithat favorable. The idea will be to work with both (I guess this is the sole duty of an entrepreneur). In the midst of this, I hope Hive will be able to grow to such heights that there are many of its users around my vicinity. It will take more web3 tuition for this to happen. Anyway, let's see what the halve decade can do.

Posted Using INLEO