Decathlon Has a Great Business Strategy

Decathlon is a French sports retailer who is going big in India. Before Decathlon most of the sports equipment were either too expensive or they are not great quality. But Decathlon has disrupted the sports industry. There are around 60 sports equipment comes under one roof. And it is becoming the goto shop for all the people who love sports.

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Now it has the sports equipment for all, from the kids to the old people. Along with that it has other things like the normal clothes, shoes and other things. So people who goes for the shopping can get all the things under one roof and they don't have to go anywhere else. And that'd how Decathlon is disrupting the sports industry as well as it has a great business strategy.

So usually Decathlon opens a big store little outskirts of the city and then have some sports ground nearby, that attracts people to come and play. And along with that since it has equipment of all the sports, the full family can go and buy stuffs as per their need.

Like I have to visit the Decathlon store for my Daughter's skate purpose. They have wide variety of skating for begineer to advanced. So we have purchased it and along with that I also bought some t-shirts and cargo pants. My daughter along with skating has purchased swimming glasses, skipping rope and other things. Because you can go and literally check the things you might require, you can buy then and there.

The price is also not super expensive, they are reasonable. Yes there are things which are expensive but again the quality is good. So if you want to prefer good sports equipment, yoy can go with the Decathlon.

Posted Using INLEO