RE: LeoThread 2025-08-31 15:18
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Cookies have been our most accurate tool to understand behavior, intent, and usage online.
However, continuous interactions with an AI bot offer a far deeper insight into personal preferences and identity than cookies ever could.
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Optimizing for this emerging reality will be crucial.
This shift will significantly impact Search and (re)targeting strategies too.
A likely initial feature will be seamless e-commerce prompts from the AI to the user, facilitated by bots without needing a browser or complex payment processes. This approach could result in significant click-through rates.