Have you ever had a client slip through your fingers?
Have you ever had a client slip through your fingers? How do you handle that?
A prospect has shown great interest in your product/service but withdrew from taking the expected action - buying. Maybe a prospect messages you saying, "I'm interested," but suddenly doesn't say anything else. You keep following up on the person because you've been taught to follow up; yet, there's no sign that you're getting a 'yes.' That's an ugly experience that every business owner shouldn't face. If people don't buy, your business is critically endangered. But objections are inevitable; they will happen no matter how sweet your offer is. In fact, even if you sell Long Life And Prosperity, there are still people who will say no to you.
So, how do you deal with this inevitability in business? You already know that there are different ways prospects object to your offer. But what you might not know is that you do not handle objections equally. For instance, if a prospect says your offer is too expensive, you do not send customer testimonials of people who have bought from you as a response to the objection. If a prospect says, "I'll get back to you," you do not send the prospect proof of other people's payments as a means of dealing with the objection. Sending them testimonials is more like "peppering" the prospect - saying, "whether you buy or not, others have bought."
It's different strokes for different folks. I want to explain how you can handle the five most common barriers to purchase—the five common tactics prospects slip through your fingers. If you apply these strategies and the prospects still don't buy, it means that the prospect lacks the financial willingness to actually buy an offer with such a price as yours. That is, applying what I'll show you, and the person still doesn't buy from you, it means the person lacks money to afford your offer, not because your offer wasn't good enough. Literally, you cannot do anything else except you're willing to reduce the price of your offer to suit their financial capacity. What are these unfailing strategies to deal with sales objections?
- Framing
- Visualization
- Education-based selling
- Social proof
- Value-based selling.
Of course, there are many other time-tested approaches, but these five cannot fall into your hands. A combination of them can even do more magic. Research on them, but if you want to get more information about it on my blog, then you might as well want to follow me so you don't miss out on my upcoming publications.
