Google will keep Gemini ad-free: what this really means

Reportedly, Gemini users will enjoy an free experience, confirmed by Demis Hassabis, CEO of Google DeepMind, at the World Economic Forum in Davos.

Quick quote:

Google’s DeepMind leadership is drawing a clear distinction in how it intends to commercialize its AI offerings. According to Hassabis, there are “no plans” to put advertising into the Gemini chatbot, emphasizing that the assistant’s primary function is to help users create, analyze, and complete tasks without commercial interruption. — Source report

Google is a great company, anyone who says otherwise probably never created anything meaningful in their life.

But let's not mistake Google's stance on "ads within conversational assistants" as any real indicator of "good faith."

Google's parent company sits on billions in cash reserves, they are already generating billions quarterly from advertising across Google search, YouTube, Gmail, etc.

Why would they be in any hurry to implement ads within Gemini?

Especially when they are considered to be catching up to ChatGPT?

OpenAI's ChatGPT is the dominating AI app, Google's Gemini has only recently been catching up thanks to photo and video models, of which the former in my experience, creates very realistic images.

AI mode within Google search has also led to people using the search engine more.

With this, they are still killing it with ads and can afford to run Gemini at a loss for as long as it is necessary to deeply integrate it into its large ecosystem to become profitable.

A lot of people are fixated on OpenAI and losing their shit over the introduction of ads, like they don't realize the cost of running these companies.

Grok is backed by a man and his group of companies that can comfortably absorb its cost.

Anthropic (Claude) is too niche (mostly used by developers and many pay for it) to be at significant risks.

Gemini is backed by Alphabet, already covered this.

ChatGPT is the only general-purpose AI without a third source of capital. It is also the most popular and most used AI app.

It simply cannot afford to not run ads.

At the end of the day, business comes down to surviving long enough to be profitable, and it might have become evident for OpenAI that ads will be a necessity to survive.

Gemini, on the other hand doesn't need to run ads.

And the fact that it isn't doing it now doesn't mean that it never will.

If the Internet becomes forced into single interfaces like AI apps, ads will most likely run within those UIs.

If YouTube videos for instance, is directly viewed with Gemini, it most likely will show ads if the user isn't a premium subscriber.

When Google says that Gemini will stay ad-free, it is just trying to buy out users of alternative platforms, because it can afford to not do what those platforms will be forced to do in the short term.