200 firms with billions in revenue, plan integration with crypto: survey

The world has watched the crypto industry grow into relevance while holding onto core values.

Surely, it may seem like on the surface that some of these values are being sidelined, but the fact is that provided the core systems remain distributed and incentivization promotes decentralized governance, the industry still pretty much is close to its core designs.

Since the launch of Bitcoin, the crypto market has thrived outside of traditional finance (TradeFi). With extreme volatility and absence of direct government control, the industry has survived 16 years and today, is worth nearly $4 trillion in market capitalization.

This is crazy to think about because it is something that has never happened before.

When we consider that over the next decade, we most likely will be within $10 to $30 trillion in industry valuation where most of it will be outside of the government's control, still, it becomes something to be wowed by.

Given this reality, the industry has high upside potential and this is something a lot of traditional players understand and are actively exploring ways to leverage or exploit.

Cryptocurrency is becoming a financial planning priority, with 99% of chief financial officers at billion-dollar firms expecting to use it for business in the long term, according to Deloitte’s Q2 2025 survey of CFOs.

The survey, conducted among 200 CFOs at companies with over $1 billion in revenue, revealed that 23% expect their treasury departments to use crypto for investments or payments within the next two years. This figure climbs to almost 40% among CFOs at firms with revenue of more than $10 billion. – Cointelegraph report

This is quite a significant finding to make and a great indicator of what extent of capital inflows can be expected over the next couple decades.

What I find most interesting is how the risk appetite of these firms increased by revenue sum, but I guess it is only to be expected that companies with more money are going to be more willing to take bold and risky decisions.

That said, the survey report also highlighted that privacy and payment efficiency were top drivers of interest across these firms, with 45% citing customer privacy and 39% pointing to faster, lower-cost cross-border transactions as key benefits drawing them to the technology.

Evidently, these firms are looking to maximize the merits of this technology. We can expect a significant exposure boost across traditional companies when it comes to crypto over the next decade. It hasn't yet occurred to a lot of people, but blockchain and crypto is almost too easy to sell and it's obvious that companies were simply waiting for regulatory greenlights.

Internal conversations about crypto are already underway. Thirty-seven percent of CFOs said they’d discussed digital assets with their boards, 41% with chief investment officers and 34% with banks or lenders. Only 2% reported no crypto-related discussions.

This just goes to show just how much of an urgency it is for these firms to move forward and capitalize on crypto and blockchain tech. There's lots of adjustments that need to be made and these billion-dollar revenue generating firms want to be well positioned for the benefits of acting on technological advancements.