RE: LeoThread 2026-03-12 20-00
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The Atlassian Marketplace became a revenue multiplier. Launched in 2012, it allows third-party developers to build plugins and integrations for Jira, Confluence, and other products. To date, the marketplace has generated over $3 billion in sales, with Atlassian taking a revenue share. This ecosystem approach created a moat — the more plugins available, the stickier the platform.
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