RE: LeoThread 2026-03-12 20-00
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5/9 🧵
The product portfolio expanded aggressively through both development and acquisition. Confluence (wiki/documentation platform) launched in 2004. They acquired Trello in 2017 for $425 million, Bitbucket for version control, and later added Jira Align, Jira Service Management, Loom (video messaging), and most recently Rovo (AI-powered knowledge discovery). Each product targets collaboration, productivity, and developer workflows.
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