RE: LeoThread 2026-03-12 20-00

4/9 🧵

Atlassian's business model flipped traditional enterprise software on its head. Instead of expensive sales teams and enterprise contracts, they used a "land and expand" strategy: offer affordable, self-service products that teams could adopt without executive approval, then scale up as usage grew. This low-touch, high-volume approach allowed them to grow massively without the overhead of traditional software companies.