The Economic Disparity in India

This is no hidden fact that there are indeed millions of Indians who can't afford to spend beyond the basics necessities.

So, who is India really booming for?

According to the Indus Valley report, India's consumer market isn't expanding outward, but deepening at the top. This means that wealth is currently concentrating in fewer hands. In fact, the richest 10% of Indians now take home nearly 60% of the national income, up from just 34% in 1990. This means roughly 14 crore people, about 10% of the population, drive most of the spending power in India. They are the ones buying high-end smartphones, attending sold-out concerts, and buying all the premium real estate.

Meanwhile, affordable housing, homes ordinary families can afford, has plunged from 40% to only 18% of the market in five years.

What about everyone else?

These 100 crore Indians have some purchasing power, but only for essentials: a basic phone, their children's education, daily family needs. For them, discretionary splurges are simply off the table.

Discretionary splurges are simply off the table. An economy that works for just the top 10%, is it really working at all?

The real opportunity isn't in just building products for the top 10%. It's solving real problems for everyday Indians as that part of the population is the most likely to pay for opportunities.